Software Engineer III - Video Ads SDK

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Data & Insights (D&I) team harnesses the power of data to deliver transformative insights and solutions to EA game teams and players. D&I teams are involved in every aspect of data, driving strategy and governance; building powerful data and AI applications; and developing personalization, experimentation, and analytics tools, and more. When you join D&I, you’re joining a team of passionate experts working to enable more profound understanding, better ways of working, and more meaningful experiences for our players.

As the gaming industry shifts towards a live service-driven model, creating an engaging Ads experience and connecting relevant brands / advertisers to players is the key to EA’s success. The AdTech team within EADP’s Dynamic Experience group is on a journey to build industry-leading solutions that empower e2e Ads lifecycle management workflows and performant, scalable and available services.

As a Software Engineer III, you will be a key leader in scaling our video ad formats across all of EA’s HD games. You will report to AdTech’s Director of Engineering.

You will architect and build a high-performance Video Ads SDK for HD gaming platforms, including Play Station, Xbox, Switch, and PC.

You will champion the SDK’s integration with leading game engines like Frostbite, Unreal, and Unity.

You will cultivate strong partnerships with EA Game Studios and serve as a technical expert to drive the SDK’s adoption.

You will foster a developer community by ensuring our technology is a seamless part of their game development workflow.

7+ years of professional experience with expert‑level proficiency in C++.

Expertise in adaptive streaming protocols (HLS, DASH) and knowledge of video codecs (H.264, VP9) for efficient HD video delivery.

Deep understanding of at least one major game engine (Unreal Engine, Unity, or Frostbite), with a proven ability to integrate SDKs while maintaining a high frame rate in AAA games.

Proven experience with network programming, including HTTP, RESTful APIs, and implementing robust communication protocols between the SDK and ad servers.

Experience in building and maintaining a single SDK that works seamlessly across various platforms (PC, console, mobile).

Solid grasp of 3D graphics concepts, including rendering pipelines, shaders, textures, and materials.

Familiarity with a game engine’s rendering pipeline, asset management, and scripting systems.

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

Pay is just one part of the overall compensation at EA.

For British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top‑up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full‑time employees.

Certain roles may also be eligible for bonus and equity.

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to…