Director, Business Development & Sales – Financial Services; Credit Unions

Position: Director, Business Development & Sales – Financial Services (Credit Unions)
About Aequilibrium
Aequilibrium (AEQ) is a digital consulting and innovation firm helping organizations design, build, and launch meaningful digital solutions. We partner with credit unions and financial institutions across Canada and the U.S. to modernize digital banking platforms, elevate member and employee experiences, and explore emerging technologies. AEQ operates as a trusted partner, delivering strategy, experience design, and implementation—not off-the-shelf software.

The Opportunity
We are hiring a senior Business Development leader to drive growth in AEQ’s financial services and credit union practice.

This role is for someone who:

Actively opens doors

Builds senior‑level relationships

Shapes and closes complex, high‑value service engagements

Is comfortable owning a number and being accountable for results

You will work closely with the CEO and leadership team and play a direct role in expanding AEQ’s footprint with credit unions in Canada and the United States.

This is not an inbound or account‑management role. It is a front‑line growth role with autonomy, visibility, and meaningful upside.

Geographic Focus (Explicit)
Canada

Focus on Canadian credit unions and financial institutions

Leverage AEQ’s existing reputation, references, and ecosystem relationships

Target CIO, CTO, Digital, Experience, and Operations leaders

Strong emphasis on expanding existing relationships and opening new CU logos

United States

Focus on US credit unions, fintech partners, and the financial services ecosystem

Higher emphasis on new logo acquisition

More outbound, event‑driven, and partner‑led motion

Comfortable navigating a more competitive and fragmented market

Candidates must be comfortable supporting cross‑border growth.

What You Will Do

Proactively identify, pursue, and close new business opportunities within credit unions and financial services

Own the full sales cycle: prospecting, discovery, solution shaping, proposal development, negotiation, and close

Build direct relationships with C‑suite and senior decision‑makers

Run disciplined outbound efforts (warm and cold), supported by targeted marketing and ABM campaigns

Shape opportunities by deeply understanding client challenges and positioning AEQ’s services as the solution

Maintain a strong, qualified pipeline with clear next steps and forecasting discipline

Represent AEQ at industry events, conferences, and credit union forums to generate opportunities

Build and activate relationships with partners, platforms, and influencers in the financial services ecosystem

Collaborate with marketing on account‑based campaigns, events, and follow‑up sequences

Contribute to thought leadership where it supports pipeline development (panels, speaking, industry content)

Ensure clean handoff of closed deals to delivery teams and support long‑term account growth

What You Bring

8–12+ years in business development, sales, or client growth roles

Proven success selling professional services, consulting, or complex digital solutions

Direct experience selling into credit unions, banks, fintechs, or regulated financial services

Strong hunter mentality with comfort initiating conversations and opening doors

Executive presence and confidence in engaging senior stakeholders

Experience with longer sales cycles and high‑value deals

Highly organized, self‑directed, and accountable for results

Comfortable operating with autonomy in a lean, entrepreneurial environment

Skills & Experience

Consultative, relationship‑driven selling

Prospecting and opportunity creation

Solution shaping and proposal leadership

Pipeline management and forecasting

Understanding of digital transformation, platforms, and innovation services

Ability to translate business problems into compelling service offerings

Compensation

Base salary: CAD $95,000 – $140,000

Commission:
Performance‑based, tied directly to closed revenue (meaningful upside for high performers as AEQ scales its financial services practice)

Benefits

Remote work environment

Competitive base + commission structure

Extended health and dental benefits (Canada) / competitive benefits package (US)

Team events and collaboration opportunities

Professional development support

Location
AEQ is a remote organization. Preference for Western Canada, but open nationwide. Open to strong candidates with experience selling to US credit unions. Travel for conferences and client meetings is expected.

Why This Role

Owning growth, not waiting for inbound

Selling high‑impact, meaningful work

Working directly with founders and senior leaders

Building something, not inheriting a static territory

This role offers autonomy, visibility, and the chance to shape AEQ’s next phase of growth in financial services. If this sounds like the perfect fit, we look forward to connecting!

We welcome and encourage applications from all qualified candidates and will provide accommodations throughout the recruitment process in accordance with applicable Canadian legislation.

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