Brand Ambassador; part-time

Leading the future in luxury electric and mobility

At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.

We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.

Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

Lucid is growing our brand. A post‑luxury brand centered around sustainability and human experience. If you are an effective communicator, love helping people and are thinking about joining the EV revolution, come join us! The Lucid Brand Ambassador is the first point of engagement guests will have at the Lucid studio.
This is a part‑time position working up to 25 hours per week and must be able to work evenings and weekends.

• Welcome guests, resolve general inquiries, and schedule test drives
• Quality lead capture in CRM (Salesforce) inputs for customer interactions and outreach
• Customer Assessment:
  Ask questions to understand budget, preferences, timeline
• Listen to customer needs to recommend suitable vehicles and collects required customer information
• Refer high‑potential leads to Sales Specialists
• Ensure all guests are directed to the most appropriate point of contact
• Develop deep knowledge of Lucid brand, vehicles, and services
• Stimulate customer consideration, explaining features, specifications, pricing of all models
• Provide backend (i.e., non‑customer‑facing) operational support to ensure completion of order paperwork and clarity on order/vehicle status
• Facilities Management:
  Ensure food and beverage replenishment from existing inventory and reporting of maintenance requests
• Support Studio Manager in execution of Retail Ops. playbook (i.e. opening / closing checklist)
• Ensure test drive and showcase vehicle readiness (cleaning, charging)
• Assist with daily operations as needed

• Exceptional people skills, communication is key!
• Ability to deliver an outstanding customer journey for guests entering the Studio
• Experience in customer facing industry (food service, retail, hospitality etc)
• Patience and professionalism
• Comfortable operating in ambiguous retail environment
• Passion for EV industry and building the Lucid brand
• Flexible availability including extended holiday mall hours, holidays and weekends
• Prior experience in the automotive industry highly preferred
• 18 years old minimum
• Authorized to work in Canada (visas sponsorship not available)
• Prior experience with CRM tool such as Salesforce highly preferred
• Physical requirements include the ability to twist, bend, squat, reach, and stand for extended periods of time with or without reasonable accommodation.
• Where permitted by law, successful completion background check including, but not limited to, criminal records are a condition of employment for Lucid sales centers
• Valid driver’s license with no suspensions within the past year. Drivers under 21 must have maintained a Driver’s License for a minimum of 3 years and successfully complete Lucid Training upon hire
• Ability to obtain appropriate provincial drivers license, where applicable

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Compensation Range:
The compensation range for this position is specific to the…