Manager, Regional Merchandising
Description & Requirements who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.
As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
The Merchandising team creates and executes transformative global product strategies that ensure we have the right assortment in the right place at the right time to fulfill our guests’ unmet needs to deepen our guest relationships, grow our brand and deliver on our long‑term enterprise goals. We possess deep awareness and intuition of global marketplace dynamics and regional guest needs and use this knowledge to identify opportunities to maximize guest demand.
aday in the life
The Manager, Regional Merchandising is accountable for the creation and execution of the regional merchandising strategies and omni channel approach for the season. The Manager drives the delivery of region‑specific insights to the Global Merchandising team to inform product strategies, inclusive of financial goals, metrics, local product, cultural and guest insights, to service their regional market needs. This individual is accountable for driving the build out and management of their class strategies and assortment plans collaborating with Planning to execute seasonal regional buys against global product and financial goals.
The Manager, Regional Merchandising is responsible for the development of their team members to deliver product needs that reflect brand consistency and regional relevance to maximize profitability and sales across product classes, key items and channels. The Manager continuously develops team members to be analytical thinkers to draw critical business conclusions and champions collaboration with cross‑functional partners throughout the product lifecycle for in‑season execution and management of their product category through weekly business analysis, corresponding actions, open‑to‑buy and product exit.
This individual can adjust the game plan with agility working with teams to drive sell strategy and deliver product intent across all guest touch points, including visual merchandising, retail and digital experience.
- Responsible for overseeing a team of Regional Merchants who report directly to the Manager. The Manager inspires, coaches and guides their team members to develop their skills and deliver on business priorities. The Manager supports employee development plans and performance management.
- Accountable for creating regional merchandising strategies and omni channel approach for the season (department and class) and gathers regional cross‑functional input‑VM, Digital, E‑Comm Initiative/updates/capabilities, to help inform regional strategies
- Accountable for developing, creating and driving the management of their class strategies and assortment plans
- Guides their team in creating a product assortment that reflects brand consistency and regional relevance, maximizing profitability and sales across product class, key items and channels
- Provides insight to inform strategies such as store opening plans by country
- Accountable for leading their team in collating and presenting Regional insights (guest, products, market trends)
- Accountable for delivery against capacity targets and guest profiles
- Collaborates with Planning Leaders to execute seasonal regional buys against global product and financial goals
- Updates and refine visual flow for region based on assortment updates/changes
- Accountable for leading their team in preparing and presenting for Buy Reviews (incl. strategies, attributing, investments, flow, etc.)
- Approve adopt/drop decisions submitted by the team, based on assortment…
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