Senior Art Director - Retail Brand Creative

Senior Art Director - Retail Brand Creative
Description & Requirements
who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

Global Retail Design collaborates and co-creates with internal business units to develop, innovate and evolve retail experiential concepts, retail store design, and retail fixture design that embody the unique lululemon experience. The overall team is responsible for the establishment, governance and maintenance of global store design principles, guidelines and prototypical templates to ensure consistent design cues reinforce a strong experiential brand identity.

Through clarity, focus and coordination we support the business strategies and elevate the guest experience through retail design innovation.

This role is a direct report into the VP Creative Director, Global Retail Design closely working with the Retail Design ‘Creative Concept’ team as part of the greater Global Retail Design Studio. You will work in close partnership with In-Store Marketing, Global Brand Experience Operations, Retail Brand Experience, Digital Brand Experience, Global Brand Creative, Visual Merchandising, Product, and Regional teams.

core responsibilities

The Senior Art Director - Retail Brand Creative is responsible for all global creative direction for key launches across windows, in-store touchpoints, and pop-ups/ins aligned to campaign and product storytelling. This role translates brand narratives into compelling physical expressions across our global retail fleet, ensuring every activation is emotionally resonant, commercially impactful, and locally executable at scale.

You will develop experiential and engaging creative concepts that excite and delight the guest of today and tomorrow, from street to key store touchpoints, as well as evergreen solutions for our fleet of stores. Acting as the connector between campaign concept and retail realization, this leader ensures cohesive storytelling across windows, store touchpoints, and key moments throughout the year.

As a new role for the brand, this role requires strong conceptual thinking and storytelling, exceptional ability to set the direction of intent, onboard teams and leaders, and the ability to guide creative from initial vision through to prototyping and global rollout. Balancing craft with operational realities, the Senior Art Director elevates the in-store brand experience while driving clarity, consistency, and innovation across markets.

a day in the life

Lead creative oversight of windows, in-store touchpoints, and ideation on key product destination architecture to inspire guests with our product and brand message and drive revenue

Elevate global retail creative output across key launch podiums in the physical realm, identity, and pop-ups (omni experience)

Define creative strategy across activities and platforms working closely with cross-functional teammates across Brand Creative, Product, Strategy, Retail, and regional teams

Develop best-in-class creative process and resource strategies for projects based on business strategy and roadmap including budgets for annual operating plan (AOP)

Identify creative retail opportunities leveraging localization in key markets

Manage and direct tier 1 and tier 2 global creative agencies and external partners

Use market insights, consumer trends and competitive landscape to support creative strategies

Lead inclusive, energizing pin-ups and creative crits that inspire teams and expand creative horizons

Explore innovative materials and sustainable design solutions that advance the brand’s…