General Manager

Overview

GENERAL MANAGER

Full-time – 40 hours per week

Salary: $60,000–$70,000 per year (experience and fit dependent)

1933 Liquor Co. is a fast-growing liquor retailer with a strong e-commerce and delivery presence. We’re looking for a hands-on, results-driven General Manager who can lead daily operations, drive revenue growth, and build a high-performing team across retail, e-commerce, and corporate sales channels.

This role owns day-to-day execution, team leadership, and performance outcomes. You will work through team leads while remaining hands-on where needed to ensure standards, accountability, and execution remain high. If you’re a builder, a leader, and someone who takes ownership, this role is for you.

• Lead, coach, and develop the store team; set clear expectations, build accountability, and foster a strong, positive work culture.
• Set the tone for a respectful, accountable, and high-performance work environment.
• Oversee daily operations including scheduling, store presentation, task completion, and staff performance.
• Drive revenue growth across retail, e-commerce, delivery platforms, and corporate/B2B sales.
• Own oversight of e-commerce operations, including order flow, fulfillment accuracy, delivery performance, platform standards, and customer experience across online channels.
• Analyze sales performance, identify gaps or inefficiencies, and implement changes to improve profitability.
• Provide direction and oversight across product ordering, promotions, merchandising execution, and vendor relationships to ensure alignment with sales strategy.
• Ensure store layout, visual standards, and product flow support a high-conversion shopping experience.
• Maintain strong customer experience standards, address escalated issues, and protect store ratings across in-store and online channels.
• Be a visible leader on the floor—engaging with customers, supporting staff, and leading by example.
• Conduct regular team meetings, communicate priorities clearly, and keep the team aligned on goals and expectations.
• Support basic marketing execution such as social content ideas, in-store features, and product highlights.
• Provide clear weekly updates and reports to ownership on sales performance, team execution, customer feedback, and operational issues.

• A confident, hands-on retail leader who can motivate, direct, and develop a team.
• Revenue-focused, analytical, and driven by results and continuous improvement.
• Highly organized, consistent, and comfortable holding people accountable.
• Comfortable working with sales data, reports, and performance trends.
• Strong communicator who can clearly present information to both staff and ownership.
• Possess a solid foundational understanding of the liquor industry, products, and retail environment (or the ability to quickly build it).
• Passionate about wine, beer, spirits, and ongoing product education.

• 5+ years of retail experience (liquor, specialty retail, grocery, or similar).
• 3+ years in a management or supervisory role with direct team leadership.
• Experience working in fast-paced, high-volume retail environments.
• Demonstrated experience with e-commerce, delivery platforms, or omni-channel retail operations.
• Must be 19+ with a valid Serving It Right certificate prior to start date.

• Experience with retail marketing or social media execution.
• WSET Level 2 or 3, or interest in continued product education.

• Basic health and dental benefits plan.
• Opportunity to participate in a discretionary performance-based bonus program tied to business performance and execution.
• Staff discount on wine, beer, spirits, and RTDs.
• Opportunity to grow with a business expanding across retail, e-commerce, and corporate sales.
• Fast-paced, supportive team environment with ongoing product education.

Please submit your resume and a short note to  outlining your retail leadership experience and why you believe you’re a strong fit for this role.