Marketing Analyst

Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. Crimson helps ambitious students gain admission to top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were featured on the front page of the Wall Street Journal.

Crimson brings together: former Ivy League and Top 20 admissions officers, professors and PhD teaching fellows, past ISEF winners and judges, and capstone project mentors to guide students with independent research, leadership initiatives, and credible validation. We’re backed by leading VC firms and recently closed a USD $40M Series D funding round at a USD $640M valuation. We operate across 21 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia, and New Zealand.

We are looking for a highly analytical and creative Marketing Analyst to help drive Crimson Education’s expansion in Canada. This role combines marketing strategy, data analysis, and creative execution. The successful candidate will own the execution of cross-channel marketing initiatives, analyze performance across the full funnel, and use data-driven insights to identify opportunities that improve campaign effectiveness, lead quality, and conversion rates.

This is a strategic, growth-focused role that requires both creativity and analytical rigor.

What are the main responsibilities for this role?

• Support the execution of Crimson’s marketing strategy in Canada, focusing on brand awareness, lead generation, and conversion growth.
• Analyze marketing performance, customer behavior, and sales pipeline data to identify opportunities for growth and optimization.
• Propose, test, and iterate campaigns to maximize ROI.
• Partner with sales to evaluate lead quality, pipeline progression, and campaign attribution, translating insights into actionable recommendations.
• Manage strategic partnerships to ensure marketing initiatives are executed smoothly, campaigns are aligned, and opportunities for collaboration and growth are maximized.

• Execute integrated marketing campaigns across digital channels, ensuring alignment with Crimson’s brand positioning and value proposition.
• Produce and coordinate marketing assets, including original copywriting, video content, landing pages, social ads, email campaigns, digital publications, and webinar materials.
• Execute marketing automation workflows to improve lead nurturing and conversions.
• Audit and optimize marketing touchpoints across the lead funnel.
• Create, write, and execute targeted email marketing campaigns to engage prospects, nurture leads, and drive conversions.

• Execute webinar campaigns, including creating materials, hosting hour-long webinars, and reporting performance.
• Support end-to-end coordination of live events, including promotion and post-event reporting.

• Bachelor’s degree in Marketing, Communications, Business, or a related field, with 3–5 years of experience in marketing, preferably in the education space
• Proven experience using data to inform strategy and optimize campaigns.
• Exceptional copywriting and content creation skills, original video production, and storytelling.
• Strong understanding of marketing fundamentals: brand positioning, buyer personas, messaging, value propositions, and the sales funnel.
• Familiarity with visual branding and design principles to support content creation and campaign development.
• Confident public speaker, comfortable presenting to prospective families, leadership, and cross-functional teams.
• Strong project management skills, with the ability to coordinate multiple initiatives across competing deadlines.
• Comfortable working on a fully remote team across multiple time zones.
• Experience in education marketing or knowledge of global university admissions (US, UK, EU, Ivy League) is a plus.
• Experience with marketing automation, CRM, or analytics platforms (e.g., Salesforce, Marketo, Hub Spot, Google Analytics, Storyblok) is a…