Brand Marketing Manager - North America
Listed on 2026-03-06
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Marketing / Advertising / PR
Digital Marketing, Marketing Manager, Marketing Communications, Marketing Strategy
Job Details
Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.
As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
As Brand Manager, you will be responsible for bringing lululemon brand to our guests through various campaigns across a variety of channels. You will inspire, guide and lead collaboration with cross-functional partners and support smooth campaign operations throughout execution.
Core responsibilities
- Responsible for strategy development and execution of North America product campaigns, and supporting executions of globally led initiatives in region
- Develops initial campaign strategy for North America campaigns (small & medium) across business objectives, market analysis, deliverables planning, briefing, on-set, and creative application
- Partners with key cross-functional partners (including but not limited to Merchandising, Retail Brand, Ecommerce, Digital Marketing, Social, Community) to deliver best in class campaign execution & consumer journey across touchpoints
- Drafts, maintains and monitors the Project Roadmap/Timeline, Budget, and Deliverables Lists, intaking needs from cross functional partners, with support of Brand Specialist
- Accountable to set and drive KPIs as well as measure, report and socialize results and learnings
- Build strong cross-functional relationships across the organization, and managing stakeholders to keep them enrolled in marketing plans
- Support creative development with internal or external agencies, providing strategic advice rooted in clear business & brand needs
- Bachelor's degree in Business or Marketing related field.
- Minimum 5+ years of relevant experience
- Experience with project management tools (i.e., Smartsheet) and timeline development
- Experience with creative briefing and working on set and with creative teams
- Effective and collaborative stakeholder manager across the organization
- Expert negotiator, influencer, relationship builder
- Excellent presentation skills
- Experience working quickly and efficiently, and keeping pace in a fast environment
- Ability to juggle changing priorities while maintaining a positive attitude in the face of challenging deliverables.
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.
Authorization to work in Canada is required for this role.
compensation and benefits package
lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $81,500-$107,000 annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their…
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