Manager,Product Marketing Job Vancouver area,BC Canada,Marketing / Advertising / PR

Procurify is the leading all-in-one spend management solution that helps mission-driven organizations deliver tracking, accountability, and end-to-end workflows for expenses and spending. It’s our goal to unlock the financial potential of our customers so they can create a greater positive impact in society.

We’re looking for a Manager, Product Marketing to join our team of humble “misfits that fit”.

ABOUT THE ROLE

Procurify is looking for a proven Manager, Product Marketing to join our team and play an integral role in leading and implementing Procurify’s product marketing strategy.

You are focused, thoughtful, and pragmatic. You are a person that understands the importance of a strong product market fit and creating and building value in solutions that solve real customer problems. You know how to lead, influence and champion your strong product knowledge that empowers the company, our customers, and the market to understand how to take control of business spend at scale.

The right candidate will be customer-driven and market-focused, with experience building a high-value and high-impact product marketing function that aligns with our overall go-to-market strategy. In this role, you will be responsible for developing the strategy and playbooks for product launches, product positioning, vendor and market intelligence, pricing, sales enablement, and more. Success in this role will be realized by providing the right product message to the right people at the right time, turning our product marketing channel into a high-performing, revenue-supporting function.

This role is all about creating and offering tremendous value. We want prospects to know that we genuinely care about their goals and have the expertise to help them achieve them with our Intelligent Spend Management platform.

What you’ll be working on

Develop and execute a comprehensive product marketing strategy that influences key buyer and customer metrics with a focus on acquisition, adoption, and retention.

Educate and enable companies, partners, customers, and markets alike on platform capabilities, solution differentiation, technology synergies, and customer use cases.

Create and manage cross-functional product marketing playbooks that include current features, new feature launches, market and vendor intelligence, new product innovations, and new market opportunities.

Partner closely with senior sales leadership to build sales enablement content and materials that support acquisition, expansion, and retention.

Leverage business analytics and KPIs to make data-driven decisions about current and future product strategies, understand funnel effectiveness, and continuously improve how our product influences conversion at all funnel stages.

Build trust, awareness, and affinity in the Procurify brand by deeply understanding the market, buyer, and customer wants and needs.

Collaborate with marketing function leaders and cross-functional teams: sales, partner, customer, product, and engineering to develop a cohesive and inclusive product marketing function.

Provide informal mentorship to the marketing team and as a subject matter expert across the business in how we present and leverage market intelligence

Who we’re looking for

5+ years' experience in high-growth marketing, preferably with a SaaS or B2B companies

Strong product marketing management leadership, function expertise, and playbook execution

Proven track record of leading, influencing, and collaborating with cross-functional teams

Deep understanding of the importance of customer and market-focused messaging and positioning

Outstanding conversational and written communication style that is simple, clear, and concise

Positive and open-minded with excellent leadership, problem-solving, and strategic thinking skills

Team player aligned with organizational objectives while working as an individual contributor

Solid project management skills with the ability to focus on high-impact, high-value initiatives

WHY PROCURIFY?

We’re committed to helping mission-driven organizations spend smarter

We empower mission-driven organizations around the world – across industries like biotechnology, education, health…


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