Creative Strategist; Paid Social

Overview

Jetfuel.agency is a digital marketing agency specializing in growing businesses within the DTC and e-commerce space. Our clients are usually between $5M - $50M in size, and we drive measurable performance with a no BS attitude and innovative, ground-breaking digital marketing strategies. We are a small, fast-growing, fully remote agency. We value people who have a strategic and analytical mindset and who will contribute to our culture and team.

If you want to make an impact, you will work with clients such as Perfect Snacks, Vive Organic or Tate’s Bake Shop and join a team that offers strong learning opportunities.

Job Description

Jetfuel.agency’s team is seeking a Creative Strategist to join our marketing team. You are entrepreneurial, a team player, researcher, and you have a highly strategic, creative mindset when approached with a task. Being organized is key, and you can handle cross-team collaboration and testing and learning across several accounts within the DTC space. You will be client facing during creative reporting calls and lead strategic conversations to grow our clients’ business.

You are proactive in finding ways to improve the agency’s tactics and help our team grow. This position is fully remote, with regular weekly and monthly internal and client calls.

Qualifications

• Bachelor’s degree in Business, Marketing, Advertising or related field.
• Exposure to media buying within popular advertising platforms such as Meta, You Tube, Tik Tok, Klaviyo, Attentive, etc.
• 3-5 years of experience in digital marketing and advertising
• Knowledgeable about content best practices across different platforms
• Excellent communicator who is able to craft and tell a consistent story to executives, team members and clients via written and verbal communication
• Able to balance long term strategy with short term results
• Deeply analytical with an entrepreneurial spirit
• Natural leader with ability to motivate, coach and drive teams forward
• Clear English speaker, reader and writer
• Excellent organizational skills

Principal Responsibilities / Accountabilities

• Work with paid media managers and email marketers across multiple accounts to create a content strategy that is tailored to each client.
• Be a bridge between channels, ensuring that the approach to content is similar across all marketing platforms.
• Drive and manage overall content strategy to meet all client goals through campaign optimization.
• Create monthly, quarterly and annual creative/content reports with recommendations based on historical data.
• Research and stay up-to-date with content trends across popular social media platforms.
• Analyze ad performance using platform UIs such as Meta, Klaviyo, Motion, GA4, etc and give data led recommendations internally and externally.
• Discover new ways to accomplish client goals.
• Prioritize and manage client quarterly and ad-hoc requests to ensure on-time completion.
• Proactively grow and nurture client goals to scale, while also testing emerging platforms and strategic tactics.