Head of Marketing

Durable builds technology that makes business ownership frictionless.

We believe in a world where everyone is a business owner. Whether it's a full-time, part-time, or side hustle - we want to make it frictionless to start and operate a business. Over 3 million business owners have launched with Durable.

We are generating significant revenue, well-funded by Silicon Valley investors, and growing extremely fast. Our vision is much bigger, and we're looking for incredible people to join our team and make an impact.

About the role:

We’re hiring a  Head of Marketing  to build Durable’s marketing engine end-to-end. You’ll sit on the leadership team and own growth, brand marketing and product marketing, from first touch to paid conversion to long-term retention. Our product team is in the top percentile of shipping velocity, our GTM team must match that energy.

This is not a typical exec role. You will ship, test, break, and rebuild things yourself.

If you prefer decks, long planning cycles, or delegating before doing, this role will frustrate you.

You’ll work inside the product as much as around it: shaping positioning, onboarding, lifecycle, pricing moments, and upgrade paths. You’ll run fast, scrappy experiments across acquisition and activation, start programs based on what’s working right now at modern PLG and AI-native companies, and turn signal into repeatable playbooks without waiting for perfect data or layers of approvals. You will ship prototypes and production level apps.

You’ll lead a small, high-leverage team across brand and product marketing, lifecycle, GEO, and social, but you’ll stay hands‑on. Expect to write copy, launch tests, dig into analytics, and use AI tools to move faster than teams 10x your size.

Our ideal candidate has scaled an early stage startup (revenue) by orders of magnitude, enjoys shipping weekly, killing bad ideas quickly, and is an owner. We also love former founders.

This is a hybrid role based in Vancouver. We are in‑office twice per week on Mondays and Thursdays.

What you’ll do:

Build product‑led growth

Build an AI‑native marketing engine

Own core positioning and messaging

Partner tightly with product to shape onboarding, activation flows, pricing, and upgrade paths

Define ICPs and jobs‑to‑be‑done, then turn them into in‑product and lifecycle experiments

Make the product do more of the selling over time

Build brand marketing as a growth engine

Establish Durable as the default AI business platform for independent entrepreneurs

Make Durable a top‑of‑mind AI tool through PR and founder‑led storytelling

Build scalable acquisition channels across paid, SEO/GEO, organic social, and partnerships

Tie brand directly to signups, conversion, retention, and revenue

Own revenue and growth like an operator

Own acquisition, activation, retention, and marketing‑driven revenue outcomes

Run a high‑tempo experimentation engine across paid, organic, lifecycle, and product surfaces

Manage CAC, LTV, conversion rates, and payback with a bias toward ROI, not optics

Manage the marketing budget, headcount, and be ruthless about tracking the numbers that matter

Lead a lean team

Build and lead a small team that punches above its weight

Set clear priorities and move fast with imperfect information

Collaborate deeply with Product, Customer Success, and leadership

What you’ll bring:

You’ve built or rebuilt a marketing function at a high‑growth company with  50 people

You’re an ideator at heart: you generate and ship new growth and brand ideas without needing permission, process, or polish

You’ve shipped product marketing: positioning, onboarding, lifecycle, pricing, and upgrades

You’ve driven real growth in scrappy environments with minimal structure

You’ve personally run experiments, no hiding behind agencies or giant teams

You bring strong performance marketing fundamentals and know how to scale spend responsibly

You have high agency, strong judgment, and a bias to action

You are quality obsessed and have a knack for pushing your team to deliver excellent work (over volume, always)

You have used AI for marketing far beyond ChatGPT

Bonus : you have started a business or side gig and want to do it again

Who we want to work with

H…