Senior Brand Marketing Manager - North America

Senior Brand Marketing Manager - North America

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

The North America Brand Marketing team is responsible for creating brand marketing efforts across all channels to deliver guest communication for the North America business.

As Senior Brand Manager, you will report into the Sr. Manager, NA Brand, and be responsible for bringing the lululemon brand to our guests through various campaigns across a variety of channels. At the center of the marketing organization, the Senior Brand Manager role is an experienced marketer providing leadership across all marketing channels and brand creative, bringing to life innovative integrated campaigns across brand, partnerships and sports moments.

They elevate all initiatives with sound business strategies, that invite strong partnership and co‑creation leading cross functional work streams to deliver a seamless guest journey.

• Refine and evolve the North America Brand Marketing Strategy
• Leading large scale and complex marketing initiatives/campaigns requiring development of strategy, cross functional marketing plans and execution of integrated omni-channel campaigns.
• Lead cross functional partner enrolment, manage key gates, and ensure any partnership integrations & partnership‑led moments are resourced, planned for and executed.
• Develop strong and clear creative briefs that inspire creative teams and drive impact, including insight development, competitor and market trends, category opportunities, establishing campaign objective + KPIs, target audience, and messaging hierarchy.
• Support creative development with internal or external agencies, providing strategic advice rooted in clear business & brand needs and acting as key stakeholder on‑set
• Lead large‑scale, complex marketing initiatives, developing strategy, cross‑functional marketing plans and executing integrated omni-channel campaigns.
• Inform Global brand strategies with regional insights, developing localized marketing plans and messaging architecture that guide the consumer journey for deploying global initiatives in North America.
• Partner with cross‑functional teams (e.g., Merchandising, Retail Marketing, Ecommerce, Digital, Social, PR, Community, Sports Marketing) to execute best‑in‑class campaigns and enhance the consumer experience across various touchpoints.
• Manage Project Roadmap/Timeline, Budget Tracking, and Deliverables Lists with the support of a Brand Specialist, while setting and driving KPIs, measuring, and reporting results and learnings.

• Bachelor’s degree in Business or Marketing and 8-10 years of experience in marketing or agency roles, within the Retail, Apparel, Sport, or product marketing sectors, with global market experience/knowledge.
• Deep understanding of brand and product marketing, leveraging guest and product insights to drive omnichannel initiatives from inception to execution.
• Energetic, creative thinker with a strong grasp of future marketing trends, culture, and competitive dynamics.
• Extensive experience in creative brief development and collaboration with creative teams/agencies, including on‑set work.
• Excellent written & verbal communication skills, with the ability to create compelling presentations and rally cross‑functional teams as a passionate storyteller.
• Experience with project management tools (ie, Smarsheet) and timeline development
• Adaptable and positive in managing changing priorities and changing deliverables or business needs
• Strong strategic thinking skills and comfort with ambiguity,…