VP, Marketing

About ACORN PLMS PTY LTD At Acorn PLMS, we are on a mission to transform the corporate learning experience. Our cutting‑edge Performance Learning Management System (PLMS) software is powered by AI and designed to ensure that what people learn directly contributes to their exceptional performance in business. Corporate performance and learning needs a revolution, and Acorn PLMS is the antidote. We are the only solution that guides learners step by step to master the specific capabilities required for their roles, ultimately accelerating organisational performance.

We are open to individuals based in Sydney, Australia, or Vancouver, Canada – this is an in‑office role. Candidates will need to be in commuting distance to our office based in Sydney CBD or Gasworks, Vancouver.

As Acorn’s Vice President of Marketing, you’ll shape and execute our global marketing strategy to drive demand generation, brand growth, and customer engagement. Reporting directly to the CEO, this role is pivotal in positioning Acorn PLMS as the category leader in AI‑driven corporate learning. You’ll lead a high‑performing team of marketing professionals, set clear commercial goals, and partner closely with Sales, Product, and Customer Success to ensure marketing is a key driver of revenue growth and brand equity.

• Define and execute Acorn’s global marketing strategy to drive growth and category leadership.
• Lead brand strategy, product marketing, digital marketing, and communications functions.
• Partner with the executive team to align marketing goals with revenue and customer acquisition targets.
• Oversee the development and execution of demand generation programs that deliver measurable pipeline growth.
• Champion the use of data, analytics, and automation to enhance marketing performance and attribution accuracy.
• Develop Acorn’s content and communications strategy to strengthen thought leadership in corporate learning technology.
• Shape pricing, positioning, and go‑to‑market strategies in collaboration with Product and Sales.
• Manage and mentor a growing marketing team, fostering creativity, accountability, and performance excellence.
• Represent marketing performance and insights at the executive and board level.

• 12+ years in B2B SaaS marketing, with at least 5 years in senior leadership (VP or Head of Marketing) roles.
• Proven success driving brand growth and pipeline generation in a global SaaS environment.
• Deep understanding of demand generation, digital channels, and full‑funnel performance marketing.
• Strong strategic and analytical capabilities with experience managing multimillion‑dollar budgets.
• Exceptional leadership and communication skills with experience scaling high‑performing teams.
• Experience working in fast‑paced, growth‑stage technology businesses.
• Comfortable operating with high autonomy and influencing at board level.

• Brand Narrative & Corporate Communications:
  Define and steward the brand narrative and corporate communications to build reputation and trust, drive demand, and align stakeholders around growth. Level – Proficient:
  At the proficient stage, you lead company narrative and communications to enable growth. You set messages, brief executives, run public and investor relations, handle crises, refine plans using reputation data.
• Category Strategy & Go-to-Market Leadership:
  Define and lead category strategy and go‑to‑market plans to align teams, optimise investment, and deliver sustainable growth in revenue, market share and profitability. Level – Proficient:
  At the proficient stage, you set category vision and go‑to‑market, aligning Product, Sales and Finance. You govern launches and pricing tests to optimise spend and deliver profitable growth.
• Marketing Organisation Design, Budgeting & Governance:
  Design and govern the marketing operating model, investment priorities and decision rights to optimise ROI, ensure accountability and compliance, and drive sustainable growth. Level – Advanced:
  At the advanced stage, you redesign the operating model, clarify decision rights, and allocate budgets with ROI rules across brands and channels. You run auditable…