Product Marketing Manager - Platform

Role Overview

veritree is an award-winning climate tech start-up based in Vancouver. Launched in 2021, our technology measures and verifies the impact of global restoration efforts from the ground up. We are a small team on a big mission to plant 1 billion verified trees by 2030 with our community of businesses, planting organizations, and consumers who believe in the transformative power of verified restoration projects to create real and meaningful impact for the planet, nature and people.

We are seeking a proactive and results-driven Product Marketing Manager - Platform to lead go‑to‑market strategy, messaging, and adoption for veritree’s platform. In this role, you will be responsible for clearly articulating veritree’s differentiated value propositions in the nature tech space, helping internal teams and external partners understand not just what we do but also why it matters. You’ll lead the charge on launching new products and features, conducting market research, and collaborating closely with product, sales, and customer success to drive adoption and engagement.

• Develop and execute go‑to‑market strategies for product releases, features, and capabilities.
• Conduct competitive, customer, and market research to inform positioning and ICP refinement.
• Translate technical product capabilities into simple, credible, and inspiring narratives.
• Develop branding, marketing, and sales solutions for vertical specific ICPs
• Create sales enablement materials, including pitch decks, demos, FAQs, and vertical one‑pagers.
• Partner with the Marketing Team to develop and manage multi‑channel marketing campaigns that drive product awareness and adoption.
• Produce clear marketing content such as case studies, webinars, landing pages, and blogs to support demand generation.
• Analyze performance data and use insights to refine messaging, GTM strategies, and content.
• Work closely with the Product Team on product roadmap messaging and cross‑functional alignment.
• Support pricing and packaging research of veritree’s various platform offerings for planting partners, resellers, and corporate partners.

• 4+ years experience in product marketing, preferably at a SaaS or B2B technology company.
• Demonstrated success developing go‑to‑market strategies, crafting messaging, and sales enablement
• Experience with marketing automation tools and CRM systems (e.g., Hub Spot)
• Strong analytical skills and experience with data‑driven marketing
• Proven ability to build and scale cross‑functional programs or launches from concept to completion
• Experience measuring and optimizing marketing performance across channels

• Eager to help build a growing Product Marketing discipline at veritree.
• A collaborative team player with the ability to work independently.
• Curious, iterative thinker with strong problem‑solving skills.
• Excellent project management skills and attention to detail.
• Open to feedback and comfortable adapting in a fast‑paced environment.
• Able to manage multiple projects and evolving priorities with clarity and momentum.

At veritree, we recognize that compensation and performance development are key to attracting and retaining top talent. Our approach is grounded in fairness, transparency, and creating opportunities for growth as both our people and business scale.

Some highlights you can expect include:

• Competitive salary with a performance‑driven framework that ensures fair and consistent compensation reviews, tied to individual impact and business growth
• Extended health, dental, and vision benefits
• Additional…