Content Marketing Manager

About Craver

Hey! We’re Craver, a Canadian tech startup transforming local coffee shops & QSRs with our cutting-edge digital ordering & customer loyalty technology.

Digital ordering tech, like mobile apps & loyalty programs, has fuelled the success of big brands like Starbucks, McDonald's and Shake Shack. We're hiring a Content Marketing Manager to help us bring that same technology to local, independent coffee shops & QSRs worldwide.

Oh — and we’re a great place to work, officially! We’ve been recognized as both a 2022-23 Workplace Culture Leader and a 2022 Great Place to Work winner. Not bad for a company that’s only a few years old.

• You’re genuinely curious about the world of coffee shops and QSRs — maybe you’ve worked behind the counter or are just a coffee-lover.
• You’ll own all of our content channels — from blogs & emails to video & social media, you’ll cover it all. Your skills lie less in being able to produce all of these assets to an amazing standard yourself, and more in being able to bring in the right resources at the right time to deliver the right results.
• You’re confident, articulate & a strong communicator. You present your ideas clearly and can defend them when you need to. You’re also not afraid to ask for money, time or help if it will lead to better work.
• You’re a natural storyteller — you’ve been creating content for several years, and have impeccably high standards and strong opinions as a result.
• You’re creative, but you care about the numbers too. You know that marketing is only meaningful if it changes people’s behaviour, so you measure things meticulously – from click-through-rates to conversions.
• You’re fiercely ambitious. You’re comfortable taking on projects that are new and scary and see them as a chance to learn. You’d rather try and get it wrong than take the safer route, and want to work in a team that encourages that.
• You’re outcomes-obsessed. To be successful in this role, it’s essential that you’re delivering results for the business. You’re able to keep the bigger picture in mind, always remembering that the content you produce needs to bring someone closer to becoming a Craver customer or, better still, a Craver advocate.
• You crave autonomy, flexibility & freedom in your work. You’re great at juggling projects, managing deadlines, and staying organized — even when things get busy.
• You’re confident working with technology and are always looking for opportunities to achieve better outcomes with less time or effort.

• You’ve got a degree in Marketing/Communications/Business — or you’ve picked up the right skills through other meaningful experience.
• You’ve spent 3+ years in a Content Marketing role, and you’ve got a portfolio to match. If that’s been in a B2B SaaS environment, even better.
• You have an excellent grasp of the English language — including humour, tone of voice and the nuances of the language.
• You’re a strong writer who can take complex ideas and turn them into clear, compelling content — whether it’s a punchy ad, a detailed guide, or anything in between. You know how to shape content to match different tones, voices, and audiences.
• You’ve managed agencies, contractors, direct reports or partners to bring your vision to life.
• You’re familiar with SEO & GEO principles and understand how to weave them into content without making it sound like a robot wrote it.
• You’ve produced video projects before (you’ll be working on everything from Instagram reels to video testimonials).
• You understand email marketing (you’ll be responsible for newsletters, lead nurturing flows, new feature announcements, and more).
• You’re highly results-driven. You’re focused on impact, not just inputs, and you’re always looking at the numbers to see what’s working and how you can improve.

• Overall, you’re responsible for creating Craver’s content plan and overseeing its delivery, bringing in whatever resources you need to make that happen.
• You’ll work with the Director of Marketing to create our annual content plan and break it down into quarterly projects, weekly milestones and daily to-dos.
• You'll be leading & mentoring our…