Growth Marketing Manager

At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in…

We're looking for a Growth Marketing Manager to shape and execute Kabam’s growth strategy, with a primary emphasis on user acquisition, ad monetization, and strategic thinking. This is an exciting opportunity to join a high-performing team in a role that will make a big impact in driving the success and expansion of our games.

This role is a full-time, on-site position based 5 days a week at our Downtown LA studio.

• User Acquisition, Re-engagement, and Retargeting
• Assist in defining comprehensive strategies for new user acquisition and re-engagement/retargeting opportunities, tailored to different markets and play segmentation.
• Support the implementation of retargeting campaigns.
• Develop cross-platform strategy for Mobile and PC.
• Plan and execute channel strategy, budgets, and KPIs; optimize campaigns to drive efficiency in CPI, ROAS, and LTV.
• Utilize mobile measurement partners like Apps Flyer and execute campaign management directly within ad platforms (DSPs, Influencers, Meta Ads, Tik Tok, Google Ads).
• Test paid campaigns and optimize iOS performance based on SKAN 4.0 measurement frameworks and guidelines.

• Strategy and Team Collaboration
• Collaborate with Growth Marketing and cross-functional teams to implement diversified UA strategies across channels for optimized outcomes.
• Assist in formulating localized market strategies for major geos and regions, adapting tactics to local nuances.
• Support generating and clearly communicating detailed long‑ and short‑term performance projections to key stakeholders.
• Build and execute cohesive integrated marketing campaigns, aligning with key tentpole events and forecasting direct KPI impact.

• Ad Monetization, ASO, Creative Strategy
• Contribute to ideation and execution of monetization strategies, leveraging competitor analysis for growth and product synergy.
• Gain an understanding of App Store Optimization (ASO) to strategize and execute synergy with paid marketing and storefronts.
• Collaborate with the Marketing Creative Services team to support effective creative strategies for growth, and project manage all personal creative tickets/deliverables.

• Process Improvement and Automation
• Participate in the development of a Growth Marketing Automation function, enhancing processes, productivity, and scalability.
• Identify opportunities for process improvements to support the organization's growth.

• Analysis, Reporting, and Budget Management
• Collaborate with the Data team to assist in building reporting tools, automate growth marketing operational processes, and estimate projections and LTVs.
• Assist in managing and allocating budgets effectively across different marketing channels for maximum impact.
• Plan and execute AB Testing opportunities within channels, identifying test variables to drive high campaign impact.
• Partner with the Data team to identify reporting gaps, build a better pipeline for Growth marketing, and develop the evaluation framework for channel impact and funnel contribution.

• Cross-functional Collaboration
• Collaborate with game teams to understand product roadmaps, features, design, and economy, contributing insights for revenue growth.
• Partner with the Marketing team to assess the impact of product marketing, branding, and consumer insights on ROI and growth.
• Learn from the expertise of the Business Development team to gain insights into platform partnerships, IP partnerships, and regional expertise.
• Collaborate with the FP&A team to support growth marketing strategies and expectations using provided game metrics.
• Stay updated on emerging best practices and technologies in the marketing field, and share insights to the greater organization.
• Implement innovative strategies and campaigns to stay at the forefront of the industry, collaborating with stakeholders…