Specialist, Multicultural Marketing

BCLC exists to generate win-wins for the greater good. For our people, our players, our communities, our industry, and our planet. Lottery | Casino | Sports.

Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world. We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet. Motivated and guided by our social purpose, everything we do must benefit the greater good.

And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.

We want you to be where you feel you can do your best work. Most of our jobs can be done remotely providing you reside in BC. For those who prefer working in a community with others, we have two beautiful offices in convenient locations.

This is a Temporary ≥ 12 Months, Full Time opportunity.

Expected Salary Range: $72,633.00 - $90,792.00 - $. Our typical hiring range will be +/- 5% of the midpoint shown above. Factors influencing this decision include qualifications and market conditions for the role.

The Specialist, Multicultural Marketing develops and executes marketing plans to deliver on the Casino Business Unit’s key strategies, particularly with respect to developing players in a Chinese market. This role works closely with a variety of internal and external stakeholders to develop marketing communications strategies to reach players in a culturally relevant way and ensure the effective delivery of in language marketing messages through various traditional and digital channels in support of the Casino Business Unit’s programs.

• Works with Marketing and Product Teams to contribute to the development of Marketing Communication plans including strategies and tactics, creative development, copywriting, calendars, measurement, analysis and reporting.
• Develops and executes promotions in-language, including new game launches and loyalty program enhancements in brick‑and‑mortar locations and mass communications to support the program’s value proposition and member acquisition.
• Manages the development of marketing programs through our agency partners, including brief development, strategy, creative evaluation, budget control reporting, production, media planning, execution and reporting.
• Supports the Casino Business Unit’s content strategy to develop multicultural players through creation of in‑language messaging inclusive of cultural references, entertainment, gaming products and loyalty benefits, and collaborates with Enterprise teams (e.g., Creative Services, Digital Marketing, Business Intelligence, CRM) to ensure deployment of content through various channels such as web properties, direct mail/email, social media etc.
• Works cross‑functionally in collaboration with internal clients (Product, Marketing, Enterprise Digital Services, and Business Intelligence) and external clients (Service Providers and agencies) for effective execution of campaign strategies to deliver on business goals.
• Delivers marketing programs on budget and provides regular updates on spend variance and program budget changes. Provides input into departmental budgeting.
• Interprets and applies corporate standards, policies and procedures to all marketing programs in order to gain public and stakeholder support of BCLC products and services.

• A degree or diploma in a marketing or business discipline.
• 3 to 5 years recent related marketing experience.
• Experience in advertising, promotions and marketing support.
• Experience working with ad agency partners and multicultural marketing departments.
• An equivalent combination of education and experience may be considered.

• Solid knowledge of principles, concepts, practices, techniques and tools in the areas of marketing and program management.
• Demonstrated experience in the development and implementation of marketing plans in complex, multi‑stakeholder environments.
• Solid knowledge of content marketing across…