Senior Manager, Product Marketing

Do you believe product marketing should directly drive revenue by turning single‑product customers into multi‑product power users?

Then Jobber might be the place for you! We're looking for a senior product marketing leader.

Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber they can quote, schedule, invoice, and collect payments from their customers while providing an easy and professional customer experience. Running a small business today isn’t like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more.

That’s why we put the power and flexibility in their hands to run their businesses how, where, and when they want!

Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 50™, Enterprise Fast 15, and Technology Fast 500™ lists. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011—but we’ve just scratched the surface of what we want to accomplish for our customers.

About the Team
Reporting to our Head of Product Marketing, you'll lead a team of four product marketers and own the commercial outcomes for the portfolio. You won't just market products, you'll drive how they're packaged, positioned, and adopted. If you think like a business owner and want to lead a team that moves the needle on revenue, this is the role.

You'll manage a team of four PMMs with complementary scopes. This is a high-functioning team. You're not rebuilding, you're adding a leadership layer that gives them strategic direction, coaching, and commercial accountability.

You'll also work closely with Product Management, Lifecycle Marketing & Strategy.

The Role
You will own commercial growth across our add-on and plan upgrade portfolio. This is Jobber's growth engine: the products and programs that drive, expand revenue per account, and turn single-product customers into multi-product ones. It's where product marketing meets business strategy and it has a direct, measurable impact on Jobber's revenue.

Responsibilities

Own revenue growth for Jobber's add-on and plan upgrade portfolio — attach rate, ARPA (Average Revenue Per Account), upgrade MRR, multi-product adoption, and trial-to-paid conversion are your numbers

Lead, coach, and develop a team of four product marketers spanning domain GTM, portfolio growth strategy, and segment positioning

Define and drive packaging and monetization strategy, bundling, pricing inputs, promotions, and plan evolution, in partnership with Strategy, Product and Finance

Build growth strategy across marketing, sales, lifecycle, and in-product surfaces, identifying the highest‑leverage opportunities and focusing the team's energy there

Establish the performance rhythm for the portfolio: quarterly growth targets, leading indicator tracking, business reviews, and the discipline to cut what's not working and double down on what is

Partner deeply with Product Management to shape roadmap priorities based on commercial signal, what customers need, what drives revenue, and what creates competitive differentiation

Champion commercial rigor across the PMM function, bring clarity to how the team measures impact, sets targets, and reports on outcomes

Qualifications

Deep experience in product marketing, growth marketing, or commercial strategy

Proven people leadership experience, managing PMMs or equivalent roles

Deep experience in B2C SaaS; SMB or mid‑market experience strongly preferred

A track record of owning commercial outcomes, revenue, adoption, attach, conversion, not just launch execution

Experience with packaging, pricing, or monetization strategy

Ability to self‑direct in ambiguous environments, you don't wait for a playbook, you build one

Pro…