VP of Marketing and Communication, GUS

Salary Range: $ To $ Annually
Position

Job Title:

Vice President (VP) of Marketing and Communications, GUS North America

Location:

Canada

Reports To:

Group Chief Marketing Officer (Group CMO), Chief Executive Officer, GUS North America
About Global University Systems (GUS)
Global University Systems (GUS) is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range of industry relevant skills through inclusive, accessible, and digital-first learning. We currently educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to our courses.

Our global ecosystem powers accessible digital learning and academic achievement.
About Global University Systems Canada (GUS Canada)
Global University Systems Canada (GUS Canada), a subsidiary of Global University Systems (GUS), is a network of higher education institutions dedicated to delivering innovative and accessible education that supports graduate success through industry-aligned partnerships and collaborations. Our network of institutions is united by a shared commitment to providing accessible, industry-relevant qualifications. GUS Canada is strongly committed to fostering diversity across our community and values inclusion, collaboration, and sustainability.
Primary Purpose  We are seeking an exceptional Vice President of Marketing and Communications to lead the GUS North America marketing and communications strategy across our diverse institutions – University of Canada West (UCW), University of Niagara Falls Canada (UNF), Trebas Institute, Ontario Institute of Health and Innovation (OIHI) and Avila University Arizona (AUA).
This pivotal role demands a strategic, creative, and digitally focused leader who can blend vision with operational excellence. The VP will drive brand strategies, creative excellence, marketing performance, and communications delivery to support student recruitment, brand growth, and institutional reputations in Canada and worldwide.
Reporting to the Group Chief Marketing Officer (Group CMO) and Chief Executive Officer, GUS North America and working in close partnership with senior leadership across Canada, Academic leaders, and institutional marketing and wider teams, the VP will lead a team designed to deliver initiatives that drive brand awareness, student recruitment and revenue growth.

Key Responsibilities  Strategic Leadership & Brand
Working closely with the Group CMO and respective Institutional Leads, define and deliver institutional brand, marketing and communication strategies that drive brand positioning, campaign performance, market research, and data-informed decision-making to support institutional growth.
Champion marketing innovation, creativity, data-driven decision-making, and continuous improvement.
Oversee brand and content across all channels, ensuring consistent, high-quality messaging and engagement with prospective and current students, alumni, and key stakeholders to deliver cohesive brand positioning across diverse markets while allowing for localized adaptations.
Work with the Group CMO and Global Creative Director to establish and enforce brand guidelines to strengthen brand value, clarity, and performance.
Direct integrated marketing operations and partnerships, manage vendors, production, and innovation to enhance visibility, reputation, and impact.
Lead integrated marketing campaigns across digital and traditional channels (SEO, SEM, advertising, PR) to elevate institutional profiles and achieve strategic goals in communications, student recruitment and engagement.
Drive authentic storytelling across all channels.
Deliver continuous innovation through market insights, horizon scanning, monitoring emerging trends, and championing creative, forward-thinking strategies to keep the institutional brands competitive and differentiated.
Work closely with the GUS Canada CEO on specific requirements for North America widely to deliver marketing and communication needs.
Communications & Reputation  …