Director of Sales, SMB

What you’ll work on:

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

The Director of Velocity Sales (West) will lead and inspire a dynamic team of sales professionals, focused on driving growth in our high‑velocity, SMB space (1‑4 users). This person will oversee a team of approximately 30 salespeople, including frontline managers, and will play a critical role in executing the overall strategy for the Velocity Sales segment. Reporting directly to the Senior Director of Velocity Sales, this leader will be a key partner in shaping the future of the segment and will collaborate closely with their East Coast counterpart, Marketing, BDR/SDR teams, and other cross‑functional stakeholders.

We’re looking for a hands‑on, data‑driven leader with a proven track record of scaling and enabling high‑performing SMB sales teams. As a second‑line leader, this individual will bring operational rigor, a talent‑centric mindset, and a deep focus on team enablement and performance.

• Lead, mentor, and develop a high‑performing sales team of ~30 individuals, including frontline managers, within the Velocity Sales (West) segment.
• Foster a positive, performance‑oriented culture that attracts and retains top talent while promoting accountability and team development.
• Serve as a culture carrier, championing the company’s values and cultivating an environment of collaboration, diversity, and inclusion.

• Contribute to the development and execution of the overall sales strategy for the Velocity segment, collaborating closely with the Senior Director, Director of Velocity Sales (East), and other stakeholders.
• Execute the go‑to‑market strategy for the West region, ensuring alignment with company objectives and maximizing market penetration.
• Drive outbound sales efforts and partner closely with Marketing, BDR, and SDR teams to optimize lead generation and pipeline growth.

• Dive deep into team performance to identify gaps, provide ongoing coaching, and enable the team through tailored development plans, training, and performance management.
• Use data‑driven insights to continuously optimize sales processes, individual seller performance, and overall team efficacy.
• Collaborate with the Sales Enablement team to ensure the tools, resources, and training are in place to maximize productivity and sales efficiency.

• Work closely with cross‑functional teams, including Marketing, Product, BDR/SDR orgs, and Customer Success, to ensure a unified approach to the customer journey and revenue growth.
• Act as a strategic partner to the Senior Director of Velocity Sales, sharing insights and feedback to enhance the segment’s overall strategy and execution.

• Set and monitor key performance indicators (KPIs) for the West region, ensuring that metrics are aligned with company objectives and segment growth targets.
• Leverage data to drive decision‑making, regularly reviewing performance at the team and individual levels to make informed adjustments to strategy and execution.
• Provide regular reporting and analysis on the performance of the West team, including wins, challenges, and actionable insights for improvement.

• Attract, recruit, and retain top talent within the sales organization, ensuring the development of a strong bench of future leaders.
• Foster a culture of continuous learning, providing ongoing coaching, career development, and growth opportunities for all team members.
• Ensure succession planning and personal development initiatives are in place to support the long‑term growth of the team and individual contributors.

• 8+ years of sales leadership experience, with at least 3 years as a second‑line leader managing frontline managers in a high‑growth SaaS or SMB environment.
• Proven success scaling SMB sales teams and driving…