Vice President of Brand & Creative | Huha

Bloom is a full-service workplace design consultancy representing Huha on their search for a VP of Brand & Creative to join their team. As Talent Advisors, we will be the liaison between our Huha and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process.

You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application!-------Huha is an underwear brand making healthier, comfier skin-layer basics that encourage one’s sense of body positivity and self-love. In the process of creating what is better for our bodies and minds, we are creating a better world, too.

We believe that everyone deserves to feel comfortable in their skin. For too long, we’ve been trained to think that the way we look is more important than the way we feel, and we’re on a mission to change that.

We are a small but dedicated team with great ambitions. As a fast-growing startup, we believe that if we set our minds to a unified goal and work together to achieve it, the moon is the limit. Since our inception, we have doubled our growth year-over-year, given back to dozens of wonderful charities, and garnered tens of thousands of loyal customers who believe what we believe: that comfort is more important than vanity.

Huha is on a mission to create healthier, more comfortable garments that improve one’s sense of body positivity and self-love. Our values guide our work, and our mission guides our values.
About the Role
Reporting to the CEO (and partnering closely with the COO and VP, eCommerce and Digital Marketing), the Vice President of Brand & Creative is the visionary and hands-on leader responsible for defining and amplifying the brand across all channels. You are both strategic and creative—developing brand strategy, messaging, campaigns, photography, and content—while rolling up your sleeves to ensure exceptional execution.

This is a senior leadership role at Huha, giving you the opportunity to shape the brand story, elevate creative standards, and lead the marketing function alongside other key growth leaders. You thrive in a high-growth, entrepreneurial environment, bringing bold ideas, deep strategic thinking, and a passion for building a brand that resonates emotionally with customers

You love creating campaigns that inspire, storytelling that sticks, and visuals that make a statement, all while collaborating cross-functionally to ensure the brand drives business results.

The Opportunity

Brand Leadership & Strategy:

Own the evolution of the brand strategy in alignment with business priorities, ensuring strong market presence and competitive differentiation.

Help define and ruthlessly uphold brand positioning, messaging, and creative direction across all channels.

Act as both strategist and practitioner: research market trends, understand audience insights, craft compelling messaging, and guide storytelling.

Lead high-profile brand initiatives, including rebrands, campaigns, partnerships and thought leadership programs.

Establish and govern brand standards and messaging frameworks to ensure consistency across all internal and external touchpoints, while always being in the seat of “guardian of the brand.”

Creative Execution & Campaigns:

Oversee and guide the development of creative assets, copy, photography, and content that bring the brand to life.

Partner with agency partners across creative, media, and PR to deliver impactful, brand-aligned campaigns.

Partnering with the VP, eCommerce & Digital Marketing, support the creation of integrated campaigns that drive awareness, engagement, and emotional connection with target audiences.

Stay ahead of market and technology trends, incorporating innovative approaches and AI tools to enhance the brand.

Measurement & Optimization:

Establish KPIs, dashboards, and reporting frameworks to measure brand growth, campaign effectiveness, and audience sentiment.

Monitor, analyze, and optimize marketing initiatives to maximize impact and ROI.

Use data and insights to continuously evolve…