Director, Marketing and Communications

Reporting to the Assistant Dean, Development, Alumni and External Relations, the Director leads Faculty communications and marketing across brand management, digital communications, marketing content and materials, internal communications, student recruitment marketing, media relations, issues management, and partner communications, ensuring alignment with University communications direction and UBC priorities. In addition, the Director provides guidance to Faculty leadership on reputational risk, communications priorities, and high-impact communications decisions.

Organizational Status
The Director reports to the Assistant Dean, Development, Alumni and External Relations and works closely with the Dean and the Development, Alumni and External Relations team. This role is a key advisor to the Dean on all matters related to communications, marketing, and branding and its programs. The role collaborates across the Faculty with student services, IT, academic program leadership, Research Forests, Research Centres, and the Haida Gwaii Institute, and maintains working relationships with UBC Communications & Media Relations, Public Affairs, Government Relations, UBCO, University Affairs, and VP Research/International.

The position also liaises with partner universities and academic institutions internationally, including partners in Europe and Asia.

Work Performed
Governance, Leadership, and Resource Management

• Establishes and maintains a Faculty-wide communications and marketing governance framework, including review standards, approval pathways, escalation mechanisms, procedures, and organizational structures.

• Sets portfolio priorities, delivery standards and service expectations across Faculty units.

• Manages communications and marketing budget and oversees external vendors, consultants, and service providers as required.

Communication, Media Relations and Crisis Management

• Leads Faculty brand and reputation communications to strengthen awareness of Faculty teaching, research, programs, initiatives, and events, aligned with University brand direction, and establishes consistent positioning, messaging standards, and content expectations across Faculty channels and materials.

• Directs Faculty media relations and high-impact media opportunities in coordination with Faculty leadership and University partners, and oversees communications supporting the Faculty’s international profile and partnership visibility through multi-institution programs and international collaborations.

• Partners with UBC Media Relations and Public Affairs to lead coordinated issues management and crisis communications, including proactive messaging and reporting structures, and provides guidance to Faculty leadership on communications approaches for sensitive, high-impact, or high-risk initiatives.

Recruitment Marketing and Enrollment Outcomes

• Collaborates with Faculty leadership to establish marketing strategy of student acquisition across program portfolios by establishing priorities, target audiences, outcomes and results.

• Oversees recruitment marketing priorities supporting international student audiences and international recruitment markets, including programs delivered in collaboration with partner universities abroad for dual degree and pathway programs in Europe and Asia.

Digital Communications and Channel Oversight

• Leads Faculty internal communications to ensure timely, accurate, and consistent messaging.

• Oversees governance and content standards across Faculty communications channels to support coordinated delivery across Faculty units.

• Provides oversight for Faculty websites and digital communications channels to ensure quality, consistency, accessibility, and alignment with Faculty priorities.

• Establishes standards and service expectations for digital communications and ensures appropriate…