Performance Marketing Specialist; Acquisition - Apps

Overview

About Octopus HR Octopus HR is a fractional HR consultancy that partners with high-growth startups to build exceptional teams. We specialize in talent acquisition, people operations, and HR strategy for companies scaling rapidly. We are proud to partner with Blossom on this search.

About Blossom Blossom is a fast-growing social investing app for modern, self-directed investors. The platform allows users to track portfolios, follow real (brokerage-verified) investors, and learn investing together in a transparent, social environment. Blossom operates at meaningful scale, managing multi-million-dollar annual paid media spend across mobile-first acquisition channels. Paid acquisition is a core growth lever and is being built fully in-house.

Blossom is hiring a Performance Marketing Specialist (Paid Acquisition) to execute, optimize, and scale mobile app user acquisition campaigns across multiple paid channels. This is a hands-on execution role working closely with a senior growth lead who owns strategy and budget allocation. The focus is on strong execution, creative testing, and performance optimization.

• Execute and optimize paid acquisition campaigns across Meta Ads, Tik Tok Ads, Google Ads (UAC, Search, You Tube), and additional channels as needed (e.g., Reddit, Snapchat, Apple Search Ads).
• Support app growth funnels from install through activation and early retention.
• Manage daily pacing, bids, placements, and campaign hygiene within defined budgets.
• Launch and iterate on creative tests across hooks, formats, and messaging.
• Collaborate with creative and social teams to rotate assets and identify winners.
• Monitor performance daily and proactively flag anomalies or tracking issues.
• Contribute to weekly performance reporting and insights.
• Ensure clean tracking, attribution integrity, and platform health.
• Document tests, learnings, and outcomes clearly.

• 5+ years of hands-on performance marketing experience
• Proven experience with mobile app user acquisition
• Strong experience with Meta Ads, Tik Tok Ads, and Google Ads (UAC or equivalent)
• Experience executing against $3-5M+ in annual paid media spend
• Familiarity with mobile measurement platforms (Apps Flyer, Adjust, Branch, etc.)
• Strong analytical skills with a creative-first mindset
• Highly organized, detail-oriented, and comfortable working independently

• Fintech or subscription app experience
• Experience with UGC or influencer-driven creative pipelines
• Interest in investing or personal finance
• Startup or scale-up experience

• Work on a product used by a highly engaged investor community
• Hands-on exposure to meaningful paid media spend
• Small, focused team with clear ownership and low bureaucracy
• Opportunity to deepen expertise in creative-led mobile app acquisition
• Hybrid work environment
• Preference for candidates based in Toronto or Vancouver

• $75,000 - $100,000 CAD, depending on experience
• Performance-based upside
• Competitive benefits