Marketing Automation Specialist

T&T Supermarket Inc. was founded in 1993 with two stores in BC. Since then, it has expanded rapidly and is now Canada’s largest Asian supermarket chain with 37 stores across the country: 14 in BC, 7 in Alberta, 14 in Ontario, and 2 in Quebec. The Company’s continuous expansion is going to bring more new stores in the next couple of years.

Reporting to the Marketing Manager, the Marketing Specialist (Marketing Automation) leads the design, execution, and optimization of T&T’s automated customer communication programs across digital channels. This role owns end-to-end journey execution, audience targeting logic, and performance optimization, partnering cross-functionally with CRM/CDP, Analytics, Creative, and IT teams to ensure automated messaging is accurate, timely, scalable, and aligned with business and customer experience objectives.

• Own the end-to-end delivery of automated customer communication programs, including onboarding, retention, reactivation, and campaign-based journeys across EDM, SMS, and App Push channels. Take accountability for targeting accuracy, execution quality, and ongoing performance improvement.
• Translate business and campaign objectives into clear, executable automation rules, including audience segmentation, trigger conditions, timing logic, and message sequencing.
• Develop and maintain audience definitions and behavioral triggers in partnership with CRM/CDP and Analytics teams, ensuring data consistency, scalability, and reliability across systems.
• Lead the coordination of segment-specific content execution, working with internal marketing, creative, and external partners to ensure messaging is aligned with brand standards and campaign goals.
• Monitor and evaluate automation performance and customer engagement metrics, including open rates, CTR, conversion, and journey completion, using insights to drive structured optimization.
• Apply A/B testing and controlled experimentation frameworks to continuously improve message effectiveness and journey design.
• Manage communication cadence and contact frequency to avoid over-messaging, protect customer experience, and maintain long-term brand trust.
• Support marketing automation platform operations, including process documentation, data field governance, and execution best practices, to enable repeatable and scalable delivery models.

• Minimum of 5 years of experience in marketing automation, CRM, or digital lifecycle marketing, preferably in retail, e-commerce, or membership-based environments.
• Bachelor’s degree in business, Marketing, Communications, Information Systems, or a related field.
• Hands-on experience with marketing automation and CRM platforms (e.g. Chief cloud, Salesforce Marketing Cloud, Braze, Adobe, SAP, Hub Spot, or similar).
• Strong understanding of audience segmentation, trigger-based journeys, and multi-channel messaging (EDM, SMS, App Push).
• Strong analytical and organizational skills, with the ability to optimize journeys using performance data and manage multiple workflows in a fast-paced, cross-functional environment.
• Effective written and verbal communication skills for cross-functional collaboration and operational documentation.

This is an active job posting for a currently vacant position. We are recruiting to fill this role as part of our ongoing operational needs.