Marketing Strategy Sr. Analyst

Kaseya® is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseya’s best‑in‑breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained, strong double‑digit growth over the past several years and is backed by Insight Venture Partners (), a leading global private equity firm investing in high‑growth technology and software companies that drive transformative change in the industries they serve.

Founded in 2000, Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our award‑winning solutions, go to  and for more information on Kaseya’s culture.

Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers.

Location: Vancouver, Canada
Reports To: VP of Marketing Strategy

Kaseya is seeking a Marketing Sr. Analyst to help shape and optimize the company's global marketing strategy across its portfolio of IT and cybersecurity solutions. In this highly visible role, you'll build comprehensive Power BI dashboards and reports that drive strategic decision‑making, while working cross‑functionally to analyze performance trends, evaluate market opportunities, and support go‑to‑market initiatives that fuel growth and customer acquisition.

This role is ideal for a strategic thinker with advanced Power BI expertise, strong analytical capabilities, B2B experience, and a passion for translating data into actionable insights through compelling visualizations and reports.

• Design and build executive‑level Power BI dashboards and reports that provide real‑time visibility into marketing performance, pipeline health, and ROI metrics
• Create automated reporting frameworks in Power BI to track strategic KPIs including brand reach, pipeline velocity, win rates, CAC, and market share
• Develop interactive data models that enable self‑service analytics for marketing leaders across demand generation, product marketing, and revenue operations
• Develop strategic marketing insights to inform GTM planning, segmentation, campaign prioritization, and budget allocation
• Build Power BI reports integrating multiple data sources (Salesforce, Marketo, financial systems) to provide comprehensive campaign and channel performance analysis
• Analyze internal performance data alongside external market, customer, and competitive intelligence
• Partner with Revenue Marketing, Product Marketing, and Rev Opsto align strategy across demand generation and pipeline creation
• Support strategic planning processes including quarterly and annual marketing reviews, board reporting, and campaign prioritization
• Design Power BI visualizations and models to assess ROI, CAC, and marketing contribution to revenue with drill‑down capabilities
• Conduct customer lifetime value (CLV) modeling and create Power BI reports to inform segmentation, retention, and marketing investment decisions
• Develop executive dashboards for board‑level reporting on competitive moves, market shifts, and channel effectiveness
• Set and refine the long‑term strategic vision for the marketing organization, aligning goals across brands and business units

• 5–7 years in marketing strategy, marketing analytics, or GTM strategy (B2B SaaS or tech preferred)
• Advanced Power BI skills required – must demonstrate ability to build complex reports, DAX calculations, data models, and interactive dashboards from scratch
• Proven track record of developing and maintaining production‑level Power BI reports used by executive leadership for strategic decision‑making
• Strong proficiency in SQL for data extraction and manipulation
• Experience with Excel (advanced formulas, pivot tables, data modeling)
• Deep knowledge of CRM/marketing platforms (Salesforce, Hub Spot, Marketo)…