Digital Content Design Specialist

Overview

Job Title: Digital Content Design Specialist
Department: Manager | Content Marketing | Brand and Marketing
Compensation Range: $6,747.50 - $9,701.42 CAD Monthly
Posting End Date: March 4, 2026

Note: The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Job profile AAPS Salaried - Information Services, Level B
Posting End Date March 4, 2026
Job End Date Ongoing

• Leads the planning and execution of digital design communications projects in support of institutional, faculty, and administrative priorities.
• Drives the development of integrated communications and marketing strategies, translating strategic objectives into digital execution plans and assets.
• Provides consultative digital marketing and content design expertise to departments, project teams, and stakeholders across the university.
• Advises internal partners on digital storytelling approaches, channel selection, accessibility, and audience engagement strategies.
• Leads project scoping, timelines, resourcing, and prioritization for digital communications initiatives.
• Contributes to the development and refinement of digital communications standards, guidelines, and best practices.

• Oversees external vendors, contractors, and service providers supporting digital marketing and content production initiatives.
• Collaborates on budgeting and forecasting for digital marketing projects, including vendor costs and production resources.
• Makes recommendations related to service contracts, scopes of work, and resource allocation.
• Directs and evaluates services provided by internal and external partners to ensure quality, timeliness, and alignment with project objectives.
• Ensures compliance with institutional policies, brand standards, accessibility requirements, and communications guidelines.

• Applies digital-first design expertise to plan and produce visually engaging, accessible content and assets for UBC’s digital channels, including websites, social media, email, campaigns, and digital signage.
• Produces and oversees the creation of digital assets (video, photography, graphics, illustrations, motion and animation), ensuring optimization for platform performance, accessibility, and brand standards.
• Leads video and photo production, including shooting, editing, and coordinating shoots to ensure suitability for campaign and channel requirements.
• Ensures consistent application of graphic design principles, web standards, responsive design, and accessibility best practices across all digital outputs.
• Optimizes visual and video content for multiple platforms and formats, maintaining quality and consistency.
• Collaborates with communications, UX, and product teams from ideation through launch to deliver cohesive campaign visuals and digital experiences.
• Incorporates audience research, data, and user insights into the development and improvement of digital products and campaigns.
• Creates medium- to high-fidelity mock-ups and visual concepts for enterprise marketing channels and digital products.
• Ensures accuracy, quality, and timely delivery of digital design projects, managing workflows and maintaining documented processes.
• Uses AI and emerging creative tools to streamline production, improve efficiency, and enhance creative outcomes.

• Works with other team members to identify, research, document, and articulate new feature requests to fulfil emerging digital product and content objectives.
• Contributes ideas and feedback to help advance broader digital design systems.
• Works closely with our UX designer to make decisions based on user research and testing to improve user interface with UBC’s digital marketing products

• Maintains and supports the use of design software and assets including photo galleries/repositories, archival systems, and design documentation tools.
• Reviews digital assets from other…