Designer, User Experience & Engagement

Organizational Summary

The Pacific Salmon Foundation (PSF) is salmon first, salmon always. We harness the passion and power of people to save and restore Pacific salmon in B.C. and the Yukon. And, we never do it alone, working with Indigenous partners, stream keepers, government agencies and fellow ENGO’s, the PSF undertakes research, restoration initiatives and leadership in convening all those willing to help recover Pacific salmon.

As People for Salmon, we’re here to help ensure sustainable populations of Pacific salmon for generations to come.

The Designer, User Experience & Engagement, plays a key role within a tight-knit and collaborative team supporting the strategic delivery of PSF’s data-driven web applications. This role is central to the ongoing development, maintenance, and enhancement of the Pacific Salmon Explorer and the State of Salmon — flagship data visualization and decision-support tools that provide open access to the best available information on Pacific salmon populations and their habitats.

The Designer leads efforts to create intuitive, engaging, visually compelling, and user-centered digital experiences for PSF’s data visualization and data mobilization platforms. This position is responsible for conceptualizing and creating new website layouts, user interface elements, and overall visual design while ensuring seamless navigation and strong user experience.

The Designer works closely with internal teams and external partners to understand goals and translate user needs into functional, engaging design solutions. This includes developing wireframes, mockups, and prototypes; conducting user feedback and needs assessments; and leading ongoing improvements to the Pacific Salmon Explorer and the State of Salmon websites. The role collaborates with PSF’s Data & Assessment team to ensure design feasibility and support site maintenance, updates, and continuous improvement of these flagship platforms.

Through strong visual design, clear communication, and user-focused problem-solving, this role ensures PSF delivers high-quality, accessible digital products that effectively serve PSF’s diverse user communities and support the organization’s science communication and knowledge mobilization objectives.

The key responsibilities of the Designer, User Experience & Engagement, include:

• Conceptualize and create new and improved visual designs, layouts, and UI elements for PSF’s flagship data visualization tools – the Pacific Salmon Explorer and State of Salmon websites – and associated data management and visualization platforms.
• Plan and structure intuitive site navigation that supports smooth and accessible user experiences.
• Design and refine user flows, wireframes, mockups, and prototypes to illustrate concepts and guide development.

• Lead ongoing improvements to the Pacific Salmon Explorer and State of Salmon websites based on user feedback and analytics.
• Conduct user needs assessments, usability testing, and feedback sessions to identify opportunities for enhancement.
• Translate user feedback into actionable design updates and feature recommendations.

• Work closely with PSF’s developer and Data & Innovation team to ensure design feasibility and alignment with technical requirements.
• Collaborate with PSF’s content creators, science teams, and communications staff to ensure cohesive and effective digital products.
• Communicate design concepts clearly to internal teams and external partners.

• Support front-end development tasks such as implementing UI elements using HTML, CSS, or related tools.
• Assist with testing, quality assurance, and troubleshooting of design or usability issues.
• Help manage website logistics, including domains, hosting, accessibility compliance, and site maintenance.

• Support the exploration and development of machine learning and AI-driven applications for salmon conservation.
• Identify opportunities to incorporate modern design trends, interaction patterns, and emerging…