Growth Marketing Manager - Lifecycle

As a Lifecycle Marketing Manager at Sage, you’ll own the strategy and execution of multi-channel lifecycle marketing programs focused on growing revenue from our existing customer base in North America. You’ll design and run lifecycle plays that drive cross-sell, upsell, and retention, using customer insight, experimentation, and growth marketing tactics to influence customer behavior over time.

This role is suited to a growth marketer or lifecycle marketer who experienced in building performance-driven multi-channel programs and campaigns, testing and iterating on what works, and seeing a clear connection between their work and commercial outcomes. You’ll be hands-on in shaping lifecycle strategy at the program level — deciding how plays are designed, launched, and optimized — and executing those programs end to end.

The impact of this role is measurable. Success is defined by how lifecycle programs contribute to growth and retention, including ARR, and by your ability to continuously improve performance through testing and optimization. If you’re looking for a role where lifecycle marketing is treated as a growth engine and where you can see the impact of what you build, this team offers that environment.

About the Team:

The Performance Lifecycle Marketing team at Sage is a place for marketers who want their work to matter commercially. The team focuses on growth from existing customers and own lifecycle programs that influence expansion, retention, and ARR. We’re a team that values experimentation and optimization. Ideas are tested, multi-channel programs are continuous refined and improved, and results guide what happens next.

We think strategically, using data, insights, and a deep understanding of our customers to focus on what will move the needle - ultimately resulting in contributing to the overall revenue targets for the North American market. We have a passion for keeping our customers engaged for the long haul resulting in long-term customer retention, delivering the best solutions to our customers and ensuring that they are customers for life.

Why Sage? What's In it for you?

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting & Financial Management software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example

You'll have the opportunity to grow your career at a stable, global B2B SaaS company with products voted #1 in customer satisfaction. Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values:
Human, Trust, Bold, and Simplify. We support work-life balance and encourage giving back through the Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in our communities.

Minimum Qualifications - What we're looking for?

• 4 years of experience in a lifecycle marketing, growth marketing, or demand generation performance driven marketing role

• Hands-on experience owning the strategy and executing of lifecycle programs and multi-channel campaigns

• Deep understanding of the customer lifecycle with experience in key journey touchpoints

• You can provide examples of how you’ve used data to identify gaps in marketing programs or campaigns, run experiments, and optimize lifecycle and funnel performance, taking ownership of recommendations and improvements.

• Confident working in a marketing performance-driven environment tied to revenue outcomes

• Exceptional collaboration and communication skills, and the ability to build trust with senior stakeholders.

Key Responsibilities:

• Own the strategy and execution of multi-channel lifecycle marketing programs end to end, from planning through launch and optimization

• Effective collaborate with product, sales, brand and customer success teams and campaigns hub team.

• Design and run lifecycle plays that drive cross-sell, upsell, and retention across the existing customer base

• Shape lifecycle program strategy at the campaign and play level, including how…