Senior Web Marketing Manager

Description

At TELUS Consumer Health, our mission is to empower Canadians to proactively manage their health and the well‑being of their loved ones. We provide the essential information, innovative tools, and unwavering support needed to foster healthier, happier lives. We are a high‑performing, diverse team spanning product management, engineering, marketing, operations, and sales. Our focus encompasses critical consumer health offerings: TELUS Health MyCare, TELUS Health MyPet, TELUS Health Medical Alert, and TELUS Health Home Health Monitoring.

The successful candidate will work across all four of these consumer health products.

Are you a strategic web expert with a passion for optimizing digital experiences and driving conversion? We are seeking a dynamic and results‑oriented Senior Web Manager to lead our web strategy, transform user journeys into rich insights, and build a robust experimentation roadmap to maximize our conversion funnels. You will be instrumental in launching high‑converting landing pages for critical paid and event campaigns.

Reporting to the Manager of Digital Marketing, you will oversee our diverse consumer health web properties from end‑to‑end – encompassing strategy, development, quality assurance, reporting, and continuous optimization. We’re looking for a self‑starter with a keen marketing and creative eye, coupled with the technical prowess to build and refine our digital presence.

You thrive in fast‑paced, agile environments, excelling at translating compelling customer journeys into tangible conversions. You embody the perfect balance of strategic vision and hands‑on execution, eager to work directly within web platforms to craft and optimize sophisticated campaigns. You will serve as a vital bridge between our developer partners, product teams, and growth marketing, ensuring our digital footprint not only looks exceptional but performs even better.

• Own and Optimize: Drive the ongoing development, management, and optimization of our consumer health websites and digital customer journeys
• Collaborate & Create: Partner seamlessly with marketing teams to develop exceptional content and customer experiences that delight visitors and significantly boost conversion rates
• Brand Evolution: Lead the maintenance, updating, and strategic evolution of site pages, including critical contributions to re‑branding initiatives
• Insight & Action: Play a pivotal role in weekly measurement of digital KPIs, identifying key patterns and insights, and translating them into actionable recommendations
• Digital Experience Leadership: Collaborate with the Manager, Digital Marketing and product marketing managers to shape the evolution of our overall digital customer experience, including informational pages driving app downloads and our MyPet Store e‑commerce platform

You are likely in a similar senior marketing position today, with many of the following talents and experience items:

• 5+ years of comprehensive experience in web solutions, spanning user experience, product ownership, analytics, marketing, and project management
• Strong analytics and reporting skills, with mandatory familiarity with GA4 (formerly GA2) and Contentful
• Expert‑level command of Contentful, Figma, GA4, and Big Commerce, complemented by some practical experience with HTML/CSS and CSS‑in‑JS
• Deep understanding of Conversion Rate Optimization (CRO) principles and best practices. Proven track record of transforming KPIs into clear insights and actionable plans for diverse stakeholder audiences
• Strong understanding and application of best‑in‑class user experience practices
• Experience working effectively with various CMS, analytics, and marketing automation tools
• Demonstrated ability to deliver results in environments that require a high degree of autonomy and initiative
• Exceptionally strong analytical and project management capabilities
• Proven ability to simplify complex issues and develop highly effective executive communications

• Bilingualism in French would be considered an asset but is not a requirement