Digital Merchandising Manager Hybrid

Apply for the Digital Merchandising Manager, Full-time (Hybrid) role at MEC
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CA $70,000.00/yr – CA $90,000.00/yr

At MEC, we believe the transformative power of the outdoors makes us better humans and drives us to do good for the planet. We are here to inspire and support everyone in getting active outside, matching people with gear and advice that instills confidence. We offer more than products; we offer passion for the outdoors. We play with purpose!

Our business model is dependent on impassioned and well‑trained outdoor enthusiasts and as such we look for individuals who live our purpose and fit with MEC ethos and lifestyle. If you are that person, we’d love to connect with you. Join us!

We are looking to hire an expert Digital Merchandising Manager to join our awesome digital team who are pivotal to MEC’s growth plan. This is a hybrid role requiring two in‑office days per week. As a Digital Merchandising Manager, you’ll ensure our customers can find the products and information they need on  using your varied skillset to diagnose pain points and reduce friction in the customer journey.

You are responsible for merchandising across the customer journey including touchpoints such as the homepage, product listing pages, campaign landing pages, search results and more. You’ll provide valuable insight into how our customers shop online, and use data to continuously iterate, test, and analyze your merchandising experience to drive online KPIs. You’ll have a varied role that takes you beyond just the basics and challenges you every day with the customer and our core values at the heart of every decision you make.

• Build and maintain an exceptional experience on MEC’s digital properties
• Ensure that product discovery and findability is optimized for both search and browse experiences
• Coordinate with various teams to ensure alignment between merchandising strategy, digital merchandising and marketing initiatives
• Review sales data and e‑commerce metrics to identify and prioritize opportunities for optimization and growth
• Develop and maintain a strong knowledge of MEC’s product assortment in assigned categories, understanding how customers discover and choose products within them
• Work collaboratively across e‑commerce and other teams to improve how the digital experience supports the customer’s journey
• Create and update promotional content including the homepage, campaign landing pages, product listing page, banners and more
• Support with building the digital journey for loyalty campaigns and the digital co‑op program
• Optimize on‑site product recommendations to drive product discovery and basket building
• Support the e‑commerce strategy for organic search
• Support the strategy for user generated and AI content
• Proactively seek opportunities to build and refine processes, while capturing and documenting essential site operations knowledge
• Support new feature development and conduct user acceptance testing as needed, working closely with the Digital Product and UX teams
• Evolve how we leverage merchandising technology and tools, partnering with our Digital Product team
• Complete various individual and team‑based projects as requested by the Director of Digital Merchandising
• Conduct research relating to industry best practices and trends of interest

• A post‑secondary degree or certificate in a related discipline e.g., marketing, eCommerce, business administration
• Strong experience with at least one Content Management System (CMS), such as Shopify, Magento, Big Commerce or similar
• 3‑5 years’ e‑commerce or digital experience including merchandising, usability, customer retention, content management and promotion
• A strong understanding of web merchandising principles
• A highly analytical mind that can translate data into key insights and actions
• Strong knowledge of Google Analytics or Adobe Analytics
• A highly motivated individual, with a naturally inquisitive nature and a strong knowledge of the retail customer’s needs
• Great communications skills. You have the ability to keep team members informed and align with your team.
• Exceptional collaborative skills with experience working across multiple…