Senior Demand Generation Specialist

About the Role

FISPAN is seeking a data-driven Senior Demand Generation Specialist to drive our digital growth engine. In this role, you will bridge the gap between strategy and execution—managing high-impact campaigns across paid media, SEO, and web channels while architecting the pathways that turn visitors into revenue.

You will not just generate leads; you will own the lead velocity strategy, ensuring qualified prospects move through the funnel faster. We are looking for a marketer with a strong Agency background who can juggle multiple stakeholders, manage vendor relationships, and dive deep into Hub Spot data to prove ROI.

• Paid Media Strategy & Execution
  • Own the end-to-end management of B2B campaigns across Google Ads, Linked In, and niche media placements (e.g., Podcast ads, Industry Newsletters).
  • Manage external vendor/agency relationships and media partnerships.
  • Collaborate with the Content Manager and Designer to produce high-converting ad creative.
• Website & Conversion Rate Optimization (CRO)
  • Own the technical setup and ongoing optimization of landing pages and self-serve funnels.
  • Analyze user behavior (heatmaps, drop-off points) and implement A/B tests to increase Visitor-to-Lead conversion rates.
• Hub Spot Nurturing & Automation
  • Partner with Marketing Operations to build sophisticated automated workflows in Hub Spot.
  • Implement behavioral lead scoring to identify "ready-to-buy" prospects and prioritize them for Sales.
• SEO & Organic Growth
  • Track and optimize organic search performance. Adjust keyword strategies and on-page technical SEO to improve rankings for high-intent terms.
• Pipeline Acceleration & Lead Velocity
  • Develop and execute strategies designed to shorten the sales cycle.
  • Design and implement "Fast Track" pathways (e.g., self-serve flows, on-demand demos) allowing high-intent leads to bypass initial friction points.
• Reporting & Analytics
  • Monitor and report on critical performance metrics (Lead Velocity Rate, CAC, Conversion Rates).
  • Provide actionable insights to the marketing and leadership team, focusing specifically on efficiency and pipeline acceleration.
• Project Management & Collaboration
  • Establish clear processes to collaborate efficiently with the wider marketing team.
  • Manage timelines, assign ownership, and provide clear visibility on project status to internal and external stakeholders.

• Experience:
  
  8+ years of Digital Marketing experience, with a focus on B2B technology or SaaS.
• Agency Background:
  Previous experience working in a marketing agency is required (accustomed to fast-paced environments and managing multiple work streams).
• Education:
  
  Bachelor’s degree in Marketing, Business, or a related field.

• Tech Stack:
  Deep expertise in Hub Spot (Marketing Hub) and Google Analytics is a must.
• Paid Social & Search:
  Advanced knowledge of Linked In Ads, Google Ads, and retargeting workflows.
• Media Buying:
  Specific experience purchasing and managing media is a must (in the Accounting/Fintech industry is a major plus).
• Analytical Mindset:
  Ability to interpret complex data sets regarding lead velocity and funnel friction and turn them into strategy.
• Communication:
  Strong ability to report results clearly to stakeholders and manage expectations.

Visionary Team, Proven Results ✨

Our leadership bench brings deep, collective experience in scaling high-growth Fin Tech companies through major funding cycles and critical market inflection points. This expertise creates a stable foundation, allowing you to focus on building and innovating. You will benefit directly from mentorship, expand your professional network, and learn the strategic decision-making processes required to lead a global, mature technology company.

We are an emerging high-growth company, and that means your career trajectory here is accelerated. Our employees are immediately given a high level of ownership and autonomy over complex, impactful projects.

As FISPAN continues to grow, we are committed to celebrating diversity, endorsing equity, and encouraging inclusion. We strive to eliminate bias throughout our recruitment process and…