Social Media Manager

At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in…

The Social Media Manager, reporting to the Senior Director of Product Marketing, leads Kabam’s social presence, shaping how players experience and engage with our games across digital platforms. Acting as both strategist and creator, the Social Media Manager ensures campaigns align with business priorities, amplify key moments for our players, and transform data-driven insights into stronger engagement and growth across channels.

This role will focus on planning and executing best-in-class social content for live titles such as Marvel Contest of Champions (MCoC) and Shop Titans, while also supporting new initiatives of Kabam.

This role is a full-time, on-site position based 5 days a week at our Downtown Vancouver studio.

• Social Strategy & Channel Management:
• Define and drive the long-term strategy for Kabam’s social media presence across Tik Tok, Instagram, Twitter/X, You Tube, Facebook, Threads, and emerging platforms.
• Achieve growth targets and engagement goals, ensuring channels consistently elevate Kabam’s brand and act as trusted touchpoints for players.
• Proactively stay ahead of industry trends and platform innovations to evolve Kabam’s social media approach.
• Campaign Leadership & Execution:
• Lead the planning, development, and execution of social campaigns tied to product launches, live ops, community events, and key cultural moments to drive player engagement.
• Produce content calendars to ensure marketing roadmaps are tightly aligned and integrated with business priorities.
• Drive cross-functional collaboration to ensure product marketing, game dev, community, and growth teams are aligned on social strategy.
• Content Development:
• Provide creative direction and strategic guidance to internal teams to produce highly engaging, high quality content such as short-form videos, copy, images, memes, and campaigns.
• Ensure all content strengthens Kabam’s brand voice and resonates with gaming audiences.
• Champion new content formats and storytelling approaches to keep Kabam at the forefront of gaming social media trends.
• Performance & Insights:
• Own the reporting that tracks and analyzes social performance, reporting regularly on KPIs (engagement, reach, follower growth, sentiment, creative effectiveness) and drive actionable insights and recommendations to optimize future campaigns.
• Provide actionable recommendations and regular updates to senior leadership to optimize campaigns and content strategies ensuring continuous improvement and innovation over time.
• Community & Event Amplification:
• Lead Kabam’s social amplification of community and fan events (e.g., conventions, player events) with timely and engaging social amplification.
• Extend Kabam’s presence beyond the event floor to energize the broader community.
• Collaboration & Partnerships:
• Manage relationships with IP holders such as Marvel to ensure alignment with brand guidelines and support integration with their social channels.
• Partner and collaborate with Product Marketing, Community, Growth, and game studios to ensure social campaigns reflect that business priorities are aligned with marketing and game development goals.

• 5+ years of professional experience managing social media, ideally in gaming or entertainment.
• Experience.
• Deep familiarity with Tik Tok, Instagram, Twitter/X, You Tube, and Facebook.
• Solid understanding of what drives engagement across platforms.
• Experience with analytics and scheduling tools such as Sprout, Hootsuite, or native platform dashboards a plus.
• Creative mindset with strong writing, ideation, and storytelling skills.
• Ability to adapt quickly in a live-service game environment where business objectives and priorities change fast.
• Passion for gaming—especially free-to-play mobile games.…