Social Content Creator & Strategist

Location: Remote
Type: Contractor (Part-Time, ~20h/week, with potential to scale)
Reports To: Project Manager & Production Lead

We're hiring a Social Content Creator & Strategist with a strong editorial sense and working knowledge of short‑form video content across Tik Tok, Instagram Reels, You Tube Shorts, Linked In, X/Twitter, and Substack.

This role requires someone deeply connected to U.S. social culture, news cycles, and creator-driven content, someone who knows whats trending, whats worth talking about, and how to translate a thought leaders voice into engaging content across platforms.

You'll be expected to lead content ideation, develop editorial direction, and shape storytelling across multi‑format deliverables, working from raw material like podcast clips, Zoom calls, archival speeches, and Substack essays.

You're not just an executor; you'll help define how the brand shows up across platforms, ensuring content is relevant, timely, and strategically aligned.

• Develop strategic short‑form video concepts for Tik Tok, Instagram Reels, You Tube Shorts, and Linked In
• Use raw or archival footage (Zoom, interviews, speeches, etc.) to map out video ideas and formats
• Provide clear editorial direction and references to guide editors, including hooks, pacing, captions, and tone
• Ensure edits feel native to the platform and reflect current visual and cultural trends

• Stay up to date with platform trends, audio trends, editing styles, and viral formats.
• Propose new video ideas, hooks, and transitions inspired by current social media culture.
• Identify ways to repurpose long‑form content (Substack posts, podcasts, live sessions) into short‑form clips, carousels, or quote graphics
• Adapt and remix existing content (from podcasts, speaking engagements, or social posts) into fresh formats for Tik Tok, Reels, and carousels.
• Writes core copy and hooks; collaborates with Marketing Assistant on captions and variations.
• Write original hooks and concepts; collaborate with the Marketing Assistant on captions, threads, and platform distribution
• Analyze competitor content and suggest improvements or new approaches.
• Analyze what other thought leaders are doing, identifying whitespace and opportunities to differentiate
• Leads the editorial tone across content formats in collaboration with the Producer and brand strategist, ensuring consistency in voice and message aligned to the clients audience.
• Translate brand pillars (e.g. Founder Mode, Diaspora Mindset, Progressive Capitalism) into weekly content themes and multi-platform ideas
• Create structure around idea‑to‑content flow from Substack essays to POV clips, carousels, and social posts
• Ensure consistent voice, tone, and storytelling across all platforms.

• Review content performance and share insights on whats working or needs iteration.
• Collaborate with the team to refine tone, hooks, or angles to maximize impact across each platform.
• Recommend ways to optimize video structure, captions, and publishing timing based on analytics or platform shifts.
• Contribute ideas around how AI tools and automation could streamline the creative workflow and content ideation process.

• Use Click Up to manage all content ideas and track status
• Deliver clean, organized creative briefs, video references, and visual examples to editors
• Apply revisions and updates quickly and clearly
• Communicate proactively with the internal team to align on deliverables and timelines

• Delivery of content aligned with brand voice and editorial strategy
• Execution of weekly content calendar with trend‑aware, high‑quality deliverables
• Strong contributions to brainstorms and strategic ideation
• Growth in platform engagement and content performance
• Cohesive storytelling and tone across formats and platforms
• Efficient communication and handoff process with editors and creative collaborators
• Ability to manage and deliver a healthy mix of evergreen, reactive, and archival‑based content weekly

• 2+ years working on…