Senior Creative Director

Description & Requirements

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

The NA Brand Creative team brings lululemon to life through storytelling that resonates with both new and existing guests. We ensure our brand shows up as globally consistent, regionally relevant, and meaningfully differentiated within a crowded landscape. We drive business success by connecting guests to the heart of who we are-our purpose, our values, and our unique brand personality. Through visual and verbal storytelling, we elevate the performance of our products and fuel brand love, awareness, and demand across NA.

Leads and inspires the creative direction and strategy for NA Creative campaigns, key initiatives/moments occurring in-region, brand initiatives and key guest touchpoints. Drives department resourcing, timelines and delivery of creative on time, on budget and in excellence. Leadership, guidance, and development of NA Creative Team. Creative Leader to cross-functional partners (within this role's portfolio).

• Define and lead Creative Strategy (Across Work streams, Categories, and Platforms)
• Lead Creative approach from concept development to delivery and launch, ensuring they align with Brand Strategy and business objectives/goals.
• Responsible for elevating and delivering NA Creative output across Campaigns, Categories, Branded Initiatives, Identity and Events through Digital, Physical, and Retail channels (The Omni Experience)
• Oversee design and execution of all creative assets, ensuring consistency and excellence across all channels and mediums, problem-solving creative issues, and providing direction and feedback to Creative Teams.
• Identifies Brand Creative opportunities for consistency across channel
• A key partner to NA Brand Marketing to identify brand and product storytelling strategy and opportunities
• Identifies, manages and directs Regional creative agencies
• Uses market trends, consumer need, and competitive landscape to support creative strategies
• Tracks brand & campaign performance and can interpret data to influence larger creative strategies
• Responsible for influencing and collaborating with cross-functional and regional executive leadership

• Work with creative and cross-functional leadership to establish project planning in order to meet brief objectives and creative excellence, on-budget and on-time.
• Develops best-in-class creative process and resource strategies for projects both in-house and externally based on business strategy and roadmap
• Identifies resource and timeline gaps and calendar efficiencies with team and key executive counterparts
• Key input, driver and editor of budgetary, resource and project/initiative needs for yearly planning (AOP)
• Plans resources against project and workstream roadmap

• Identifies opportunities for professional development growth to the team
• Mentors and Inspires teams - Pushes methods, creative processes and thinking (brand storytelling, consistency, and differentiation)
• Reports progress of projects at major stages to VP, NA Brand Creative.

• 10-15 years of relevant experience
• BA, BFA Arts/Fine Arts
• MA, MFA Arts or Fine Arts
• Agency experience
• Client-side experience
• Experience directly leading a team of 10+ people
• Market research and insight gathering experience

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and…