Sales Director, Channel Sales

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry.

Dentsply Sirona’s global headquarters is located in Charlotte, North Carolina, USA. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY.

As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them.

If you want to grow and develop as a part of a team that is shaping an industry, then we’re looking for the best to join us.

• Develop faster - with our commitment to the best professional development.
• Perform better - as part of a high-performance, empowering culture.
• Shape an industry - with a market leader that continues to drive innovation.
• Make a difference - by helping improve oral health worldwide.

Lead the Canadian indirect sales business—products sold through the dealer/distributor network—to deliver revenue growth, market share, and profitability. Build a high‑performing national sales organization of 5 Regional Business Managers (RBMs) and their field teams, ensuring strong dealer performance, an excellent customer experience, and consistent execution aligned with global strategy. This position reports directly to the Canada Commercial Vice President.

• Own the Canadian indirect go‑to‑market strategy, including territory design, dealer coverage, and channel segmentation.
• Deliver annual revenue, margin, and mix targets; manage pipeline, forecast accuracy, and regional sales cadence.
• Lead dealer engagement through performance scorecards, joint business planning, structured training, and brand compliance.

• Lead, coach, and develop 5 RBMs across Canada; ensure clear accountability, capability building, and succession planning.
• Establish a high-performance culture grounded in discipline, coaching, accountability, and consistent field execution.
• Ensure teams are equipped for NPI launches, competitive positioning, and dealer relationship management.

• Strengthen and expand the dealer network through performance management, activation of quarterly programs, and co‑branding initiatives.
• Negotiate dealer agreements and ensure alignment with pricing policies, brand standards, and channel programs.
• Maintain executive relationships with top dealers and guide RBMs in regional dealer partnership management.

• Collaborate with Marketing on demand generation and channel marketing programs.
• Work with Product and Category teams on NPI launches, product lifecycle management, and market feedback.
• Align with Finance on pricing governance and rebate structures; partner with Operations on availability, allocation, forecasting, and service levels.
• Ensure compliance with Canadian legal requirements, including bilingual (French/English) and Quebec-specific regulations.

• Annual revenue and margin achievement vs. plan
• 60/90-day forecast accuracy (85% or better)
• Dealer growth and activation across all regions
• Product mix improvement and NPI adoption

• Coverage and capacity across Canada
• Dealer tier performance against scorecard metrics
• Participation in programs, training, and co‑branded initiatives
• Customer satisfaction and service excellence through dealer channels

• Field seller…