Senior Product Manager

At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI‑enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.

We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.

We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, Zoc Doc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here.

As a Senior Product Manager at Branch, you will play a critical role in shaping and scaling performance‑driven products that help customers measure, optimize, and grow their businesses. This role requires a strategic, outcome‑oriented product manager with deep curiosity for ad tech, strong cross‑functional collaboration skills, and a bias toward customer and business impact. The ideal candidate has experience operating in complex, data‑rich environments and translating ambiguous performance challenges into clear, high‑impact product direction.

• Own and drive performance-focused product initiatives from discovery through launch and iteration
• Partner closely with Engineering, Data, Design, and Go‑to‑market teams to align priorities and execute effectively
• Define product strategy, roadmap, and success metrics tied to customer outcomes and business goals
• Translate customer performance needs (measurement, attribution, optimization, scale) into clear product requirements
• Prioritize initiatives by balancing customer impact, business value, and technical feasibility
• Use quantitative data and qualitative insights to inform decisions and continuously improve product outcomes
• Support go‑to‑market efforts by enabling sales conversations and ensuring strong product narratives
• Communicate progress, tradeoffs, and results clearly to stakeholders and leadership

• 5+ years of product management experience, with at least 2 years in ad tech, martech, or performance‑driven platforms
• Experience building products that support measurement, attribution, analytics, or optimization at scale
• Strong ability to work cross‑functionally and influence without direct authority
• Comfort operating in ambiguous, fast‑paced environments with competing priorities
• A data‑informed mindset with the ability to tie product decisions to customer and business outcomes
• Excellent communication skills, with the ability to clearly articulate tradeoffs and product direction