Sr. Digital Product Manager - Consumer Health

Position Title:

Senior Digital Product Manager – Consumer Health
Salary Range:  $130,000 - $150,000 CAD

Work Location:

Vancouver, BC

About The Company
WELL Health Technologies is an innovative technology enabled healthcare company whose objective is to positively impact health outcomes by leveraging technology to empower and support healthcare practitioners and their patients. WELL has built a practitioner enablement platform that includes end-to-end practice management tools with virtual care, digital patient engagement, Electronic Medical Records (EMR), Revenue Cycle Management (RCM), and data protection services.

WELL powers healthcare practitioners inside and outside of WELL’s omni-channel patient services offerings. WELL owns and operates Canada’s largest network of outpatient medical clinics and provides a leading multinational telehealth offering. WELL is publicly traded on the Toronto Stock Exchange under the symbol WELL.

Position Summary
WELL Health is seeking a Senior Product Manager to own the end-to-end Consumer Health product strategy and execution, working collaboratively with leadership on the long-term Consumer Health product vision. This is a senior individual contributor role for a product leader who can operate at both strategic and executional levels in a complex, competitive environment. This role is not a feature-level product management position.

You will collaborate on long-term product direction while delivering measurable performance outcomes across a broad consumer-focused portfolio. You will report to the Head of Consumer Health, working closely with marketing, WELL engineering teams, finance, operations, and other functional teams, plus third-party developers, vendors, and platform partners.

What You Will Be Doing

Product Strategy & Vision

Own the end-to-end product vision for WELL’s Consumer Health offerings.

Define and communicate a 3+ year product roadmap grounded in customer behavior, performance data, and market dynamics.

Ensure product strategy aligns with Consumer Health business objectives, operational realities, and WELL’s broader mission.

Act as a senior product voice and thought leader, shaping direction through insight and judgment.

Execution & Delivery

Translate strategy into clear priorities, initiatives, and outcomes.

Lead cross-functional execution with marketing, design, engineering, analytics, and operations.

Drive momentum and accountability across internal and third-party delivery teams.

Balance speed and quality with a “done is better than perfect” mindset.

Identify and resolve ambiguity, risks, and delivery blockers.

Customer & Data Leadership

Develop deep understanding of consumer behavior across the full Consumer Health journey.

Define success metrics and use data to inform decisions, validate outcomes, and optimize performance.

Continuously evaluate product-market fit and competitive positioning.

Platform & Ecosystem Lens

Apply a platform-oriented mindset to Direct to Consumer product development, understanding how core DTC platforms, Mar Tech systems, and third-party services work together to deliver cohesive, scalable experiences.

Evaluate when to build, buy, or partner, balancing speed to market, flexibility, and long-term maintainability.

Partner with marketing and engineering to ensure platforms and tools enable effective acquisition, conversion, retention, and performance optimization.

Ensure platform decisions support WELL’s long-term product vision and operational realities.

Stakeholder & Partner Collaboration

Work with the Head of Consumer Health to align product direction with business priorities.

Partner with marketing to align product capabilities with acquisition, conversion, and retention strategies.

Collaborate with WELL engineers, third-party developers, and external partners to deliver integrated solutions.

Communicate clearly with senior stakeholders.

Experience

5+ years of product management experience, ideally in consumer-facing digital products.

Proven ownership of broad, end-to-end product domains.

Experience operating in performance-driven, competitive environments.

Capabilities

Strong technical comprehension and ability to work closely with…