Head of Product Incubation

About the Role

We are hiring a Head of Product to run product incubation end-to-end. This is a founder-level role inside the studio. You will recruit elite Business Leader / Technical Leader pairs, drive presales, oversee GTM launches, and take ventures from Day 0 to $1M ARR within 12 months. You will be fully embedded inside Martell’s incubation system, equipped with distribution (Dan Martell’s network), proven playbooks, and a dedicated support team.

Your mandate: incubate one company per month, ensuring each hits F10/F50 milestones on schedule.

• Source, vet, and onboard elite Business Leaders & Tech Leaders for new ventures.
• Run recruiting pipelines, interviews, and founder-market fit assessments.
• Structure compensation & equity frameworks using Martell Ventures templates.

• Drive ventures through the 90-Day Sprint (MeVO → F10 → F50 → F100+).
• Oversee validation, presales, and first 50 customer launches.
• Build scorecards, run standups, and track weekly L10s for accountability.
• Continuously refine the incubation system—optimize with each cycle to scale incubation as a machine.

• Coordinate with Dan Martell’s media team to secure pitches and distribution.
• Design and execute outbound playbooks (cold email, Linked In, DMs, partners).
• Support creation of media assets (decks, Looms, one-pagers) that convert early adopters.

• Stand up CRMs, ad accounts, shared drives, and reporting systems for each venture.
• Manage NDAs, term sheets, onboarding templates, and equity frameworks.
• Ensure all IP, contracts, and budgets comply with MV standards.

• Support preparation for presell pitches, customer demos, and investor updates.
• Maintain founder accountability with weekly scorecards & KPIs.
• Protect Martell Ventures’ and Dan Martell’s brand by ensuring validation before public launches.

• Proven zero to one operator. You’ve built or scaled products from idea to real revenue.
• Recruiter and closer. You know how to spot A-players, win them over, and set up fair equity structures.
• Sales-first mindset. You’re comfortable running presell calls, pitching SMBs, and closing early deals yourself.
• Product instincts. You know how to test, validate, and ship quickly without overbuilding.
• System builder. You love checklists, playbooks, and turning messy processes into repeatable machines.
• High agency. You move fast, take ownership, and don’t wait to be told what to do.

• Experience in venture studios, accelerators, or high-growth SaaS.
• Hands-on with modern tools (Hub Spot, Webflow, Mixpanel, AI automation).
• Strong financial chops. Can model equity, comp, and unit economics.
• Polished storyteller. Can pitch customers, investors, and partners with confidence.

• Relentlessly resourceful. You figure it out, no excuses.
• Customer obsessed. You test with the market before scaling.
• Accountable. You own outcomes, not activity.
• A force multiplier. You make everyone around you better.
• Are hungry for more than a job, you want a mission

People move here for the views. They stay for the vibe. Kelowna offers: a thriving entrepreneurial ecosystem; world-class outdoor activities at your doorstep; great schools, arts, and a vibrant, welcoming community; lakeside patios, mountain trails, craft coffee, and yes, amazing wine.