Trade Engagement Specialist

Overview

Purpose Reporting to the Manager, Trade Engagement, this position has oversight of and responsibility for the implementation of Armstrong Collective’s global trade engagement initiatives, industry, and non-traditional partnerships. This includes the management of key account relationships and being the subject matter expert (SME) in relation to all things trade engagement and partnership marketing related. This role supports and executes the strategy and delivery of B2B and non-traditional marketing programs globally, working closely with the broader Marketing and Sales Team, Product and Research & Analytics teams.

The goal is to increase brand awareness, consideration and ensure the company reaches and exceeds sales trade rail guest targets. They are involved with cross-functional and often global projects helping deliver key tactical outcomes. The role has oversight and leads on the execution of cross-functional plans and projects such as the Agent Portal, B2B Email program, and TRACKS training program.

This individual is responsible for maintaining effective agency relationships and will represent the company through various industry partnerships and events. A strong working knowledge of the travel trade distribution channel, as well as excellent copywriting and content execution skills, is essential for success in this role.

• Support the delivery of a long-term trade engagement strategy for the Armstrong Collective brands Rocky Mountaineer and Canyon Spirit.
• In collaboration with the Manager, manage comprehensive and multi-faceted trade engagement programs globally, including setting objectives and targets, analysis of data, implementation and monitoring of programs, the measurement, tracking and reporting of results and ROI. Initiatives include:
• Championing and developing the Agent Portal to be a center of resource for the global travel trade community in collaboration with the Digital Experience team.
• Drive the strategy and execution of the B2B email program, including sourcing and management of content, copywriting and editing and development of email nurture streams.
• Marketing and development of our online trade training program, TRACKS.
• Support the execution of the trade advertising strategy, including oversight of any agency/publishing partners.
• Collaborate with the global Sales Support/Training Teams to design and deliver sales training tools such as collateral, webinars and sales presentations through the trade channel.
• Creating, writing, editing and managing B2B content and disseminate through trade engagement channels.
• Assist with management of industry partnerships (e.g., Tourism DMO’s, YVR Airport, CLIA) to leverage their channels to promote Rocky Mountaineer and Canyon Spirit.

• With Partnership Marketing team, champion the Trade Engagement requirements across the various teams at the organization to drive projects forward.
• Align with and leverage consumer marketing plans and initiatives to drive awareness and consideration.
• Working with Digital Experience team, ensure program targets are established, and results are measured and achieved; recommend ways to improve efficiency.
• Work closely with the Partnership Marketing team and Outside Sales teams to disseminate key global B2B travel trade information and gather information about partners B2B marketing initiatives.
• Oversee and participate with collateral development & production, ensuring brand alignment.
• Demonstrate strong and collaborative negotiation skills.

• Support the Manager with budget preparation, expenditures, monthly monitoring, and year-end accountability.
• Apply expertise to implement best practices and review processes and procedures to identify opportunities to improve efficiencies.
• Collaborate with multiple internal teams including Marketing, Sales, Research & Analytics, Product, and Operations.
• Participate in regular business and market development meetings.
• Give presentations to the organization, including campaign review, procedural changes, strategy, updates.
• Represent Armstrong Collective at targeted events as required.