Product Manager, Consumer Products

The Product Manager reports to the Senior Product Manager and will work closely with the product team and cross-functional members to help define and launch innovative new consumer products, develop strong GTM strategies and work collaboratively with domestic and global team members to bring forth new products in a highly competitive market. This position requires deep understanding of consumer needs and behavior which will help to shape products that not only solve problems but also create exceptional user experiences.

The role requires responsibility for overseeing and executing account level pricing, handle marketing communications to sales staff and retailers, manage instant rebate promotional calendars, identify sales and customer needs, and assess account programs to determine viability. The Product Manager will also provide input on product strategies and product plans, conducts competitive analysis and internal surveys to assess new product needs and design feedback, and drive holiday programs all vital in helping to maximize sales performance.

At FUJIFILM North America Corporation, we are many things to both consumers and business customers. We’re looking for passionate, mission-driven people to help us continue to innovate. With five operating divisions, there’s a lot of opportunity to find your niche and make an impact. Perhaps you’ll click with our Imaging Division that provides one-time-use cameras, digital printing equipment, and instax™. Maybe you’ll get charged up about our Electronic Imaging Division that markets digital cameras, lenses, and accessories for content creators.

Or, you might have your eye on our Optical Devices Division, which provides optical lenses for the broadcast, cinematography, videography, and industrial markets. You could be drawn to our Business Innovation Division—they develop office and commercial print solutions and enable digital transformation. And if you’re interested in tape, check out our Industrial Products Division—they develop data storage solutions. We offer a collegial culture and a flexible work environment.

Our headquarters is in Valhalla, New York, a quaint town just one hour north of New York City. Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of “giving our world more smiles.” Visit:

• Lead product launches by coordinating cross-functional efforts, defining go-to-market strategies, and ensuring effective communication.
• Manage product lifecycle from ideation to sunset, optimizing the portfolio for long-term growth and profitability.
• Collaborate and lead discussions with supply chain management (SCM) teams to align product availability, inventory, and delivery schedules.
• Own the product promotional roadmap for consumer-facing promotions, ensuring alignment with broader department and company goals.
• Review and maintain products and provide input with product design, product features, including app connectivity and US legal compliance for packaging and marketing materials.
• Conduct consumer research, including surveys, focus groups, and market analysis to identify customer needs, pain points, and preferences.
• Coordinate with legal teams to ensure all product-related activities, documentation and packaging comply with relevant laws and regulations.
• Ensure product compliance with industry standards, company policies, and regulatory requirements.
• Handle administrative tasks related to product setup, documentation, and cross-functional coordination.
• Manage product input into SAP and maintain pricing and price adjustments, as necessary.
• Oversee and manage the accessory category end-to-end, developing domestic products for retailer specific needs and collaborations.
• Participate in product and planning meetings.
• Stay current with industry trends, competitor offerings, and emerging technologies to keep our consumer products competitive and relevant.

• Works with Senior Product Manager to develop and execute annual…