Graduate Assistant : Resident Director - Marketing; Beg Fall

Job Title:

Graduate Assistant for Housing:
Resident Director - Marketing (Beg Fall 2026)

Location:

UWG Recruiting Location Job Type: Temporary, Part-Time Job Summary

The responsibilities for this position include the following:

• Marketing Strategy & Content Creation (30%)
  • Develop and implement marketing campaigns that promote housing events, resources, and opportunities.
  • Create engaging digital and print materials, ensuring consistency in branding and messaging.
  • Utilize resident feedback to refine marketing strategies and enhance engagement.
• Social Media & Digital Presence Management (25%)
  • Oversee housing’s social media accounts, including content scheduling, engagement tracking, and community interaction.
  • Develop digital campaigns that highlight the benefits of on-campus living.
  • Analyze social media metrics to optimize outreach and engagement strategies.
• Collaboration & Campus Partnerships (20%)
  • Coordinate with Admissions, Student Life, and other campus partners to align marketing efforts with university-wide initiatives.
  • Support joint marketing campaigns to enhance recruitment and retention.
  • Serve as a liaison between Housing and university marketing teams.
• Event Promotion & Community Engagement (15%)
  • Design marketing materials for housing events, open houses, and resident programs.
  • Support event execution by promoting participation and ensuring visibility across communication channels.
  • Gather resident testimonials and success stories to showcase the residential experience.
• Data Analysis & Assessment (10%)
  • Track marketing performance metrics, including social media engagement, website traffic, and campaign effectiveness.
  • Use data-driven insights to refine future strategies and adapt to student needs.
  • Conduct surveys and focus groups to assess marketing impact and resident satisfaction.

• Be fully admitted to a graduate degree program dents admitted provisionally are not eligible for assistantship positions.
• Hold a Bachelor’s degree from an accredited institution.
• Be enrolled full-time in a UWG graduate program during the assistantship period.
• Have a minimum cumulative GPA of 3.0 in all previous and current graduate coursework and remain in good academic standing.
• Meet eligibility requirements for employment in the United States.
• Strong time management skills to allow successful autonomous work.
• Flexibility to adjust and change schedules to match department or job priorities.
• Drive to give improve the residential experience.

• Eagerness to learn skills outside their specific graduate role, for example, learning the facilities side of our Housing department.
• Experience with Housing and Residence Life as a student assistant, involvement with Residence Hall Association (RHA), or involvement in National Residence Hall Honorary.
• Valid Driver’s License.

• A monthly stipend of $1000.00 per month.
• A tuition waiver, reducing your graduate tuition to $25 per semester plus mandatory fees as long as you are employed in your assistantship.

• Resume
• Cover Letter
• One Letter of Recommendation
• UWG Graduate School Acceptance Letter/Email

• Staff is often assisting with inside and outside events and assisting with the physical labor of the setup and tear down of events.

For questions or further information about this position, please contact Jamir Wright at jewright, Margaret Hartley at mhartley, or Rebecca Skumatz at rskumatz.

The University of West Georgia is an equal employment, equal access, and equal educational opportunity, and affirmative action institution. It is the policy of the University of West Georgia to recruit, hire, train, promote, and educate persons without regard to race, color, national or ethnic origin, age, disability, gender, religion, sexual orientation, gender identity, or veteran status as required by applicable state and federal laws (including Title VI, Title VII, Title IX, Sections 503, and 504, ADEA, ADA, E.O. 11246, and Rev.

Proc. 75-50).