Category Developer - Vail; Combo

Position: Category Developer - Vail (Combo)

Time Type:

Full time

Remote Type:

Job Family Group:

Sales

Job Description

Summary:

The Category Developer is the sales lead for their assigned portfolio within a targeted account base. They are focused against increasing share and velocity of their assigned commodity using tactics that help sell-in the right brands to customers and sell-out to consumers via planning and execution of brand activations. This role must maintain strong relationships with the key stakeholders/gatekeepers of the supplier accounts and be the ‘go-to’ consultant for the accounts.

The Category Developer will be active with in-market events and education.

Our Category Developers will be required to participate in a two-week ‘in-person’ Academy Category Training.

This role supports the Diageo brands portfolio in both on and off-premise locations in the greater Vail, CO market area. Candidates with previous market sales experience preferred.

Candidates must reside in territory - no relocation offered for this position.

Job Description:

Job Responsibilities:

Drive and delivery on sales and marketing goals of assigned category and brands

• Serve as the expert and resource for the division or group in developing beverage and marketing strategies and plans for growth of assigned category.
• Research trends, category, and portfolio to ensure that the group or division and company meet supplier goals as established.
• Present new products and beverage offerings and conduct monthly business reviews.
• Plan high-end consumer activations within key accounts to elevate category awareness based on customer needs.
• Drive real time market insights to inform, apply, unlock and accelerate growth.
• Lead, organize, report, field intel and insights for assigned territory and categories.

Collaborate with on-premise & retail sales teams, developing creative solutions to help drive business and growth in assigned categories across their assigned territory

• Develop and deliver training modules to the sales team, customer, and supplier regarding sales trends
• Determines specific areas in which the category has opportunity for growth (Territories, Accounts, etc)
• Establishes merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier
• Focus on increasing share and velocity of assigned category.
• Ownership of account plan and execution based on brand plans
• Obtains appropriate distribution of category throughout account base by presenting and selling based on the brands’ features and benefits
• Conduct staff educations and building of the category.

Maintain and build strong relationships with the key stakeholders/gatekeepers of the assigned accounts

• Participate in supplier and category specific work-with sales calls.
• Attend educational workshops, reviewing professional publications, establishing personal networks to build and maintain industry knowledge.
• Maintains customer confidence and protects operations by keeping information confidential.
• Maintains a safe and clean working environment by complying with procedures, rules and regulations.

Other duties, as assigned by the jobholder’s supervisor, may also be required.

Minimum Qualifications:

• Bachelor’s degree in related field and/or equivalent training and work experience
• Minimum of 3 years in sales or industry related experience
• Deep knowledge of category or responsibility that this role will support
• Must have a valid driver’s license and be able to operate a motor vehicle
• Proficient PC skills using MS Office and other various computer programs including presentation software
• Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
• Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
• Analytic and Reporting skills
• Utilize sound judgement and problem-solving skills
• Ability to work in fast-paced, high-volume, team environment

Preferred Qualifications:

• 5 years’ experience in industry or related and category expertise experience; such as:
  • CSS Certification or WSET Spirits level 2; or
  • Category specific certifications (Whiskey or…