Head of Marketing

Head of Marketing | Online Retailer - Home/General Merchandise | London/Hybrid | up to £75k Basic

A high-growth online retail business is seeking a Head of Marketing to lead a brand-led marketing strategy across its digital-first operation.

This is a senior, hands-on role for an experienced ecommerce marketer who can combine strategic thinking with practical delivery. Working closely with founders and senior leaders, the Head of Marketing will shape brand positioning, customer messaging and digital presence across all online touchpoints, ensuring a consistent and compelling customer journey.

Operating in a fast-paced, scale-up environment, the Head of Marketing will be comfortable building structure while remaining closely involved in day-to-day execution.

Key Responsibilities

Own and deliver a brand-led marketing strategy aligned to ecommerce growth objectives

Define positioning, messaging and value propositions for an online retail audience

Lead brand development, creative direction and digital storytelling

Deliver integrated marketing activity across content, social, PR, partnerships and online channels

Drive brand awareness, engagement and customer loyalty

Work closely with ecommerce, trading and product teams to support online revenue growth

Manage agencies, partners and marketing budgets

Build scalable marketing processes and internal capability

The Candidate

Proven in a senior marketing role within online retail or ecommerce

Strong background in brand-led, digital-first marketing

Experience delivering integrated campaigns across multiple online channels

Comfortable operating as a player-manager in a scale-up environment

Commercially minded with strong creative judgement

What Success Looks Like

Within 12 months, the Head of Marketing will have strengthened brand visibility, improved customer engagement and built a scalable marketing foundation to support continued ecommerce growth.

Apply today to find out more and be considered!

BH35312