Area Sales Manager

HB RTS is an international specialist in reusable transport items (RTIs). The company supports customers across various industries in optimising their supply chains, with a strong focus on efficiency, sustainability, and reliability. Through smart RTI solutions, value added services, and data‑driven insights, the company keeps transport packaging moving and logistics processes running smoothly. As one of the fastest‑growing organisations in the market, more than 400 colleagues work daily from over 30 locations in 23 countries on the logistics solutions of tomorrow.

Following the acquisition of TPS Rental Systems in early 2025, the company has further expanded its portfolio to include folding IBC units, IBC liners, discharge equipment, and complete turnkey liquid‑handling solutions. With depots located throughout Europe, HB RTS provides customers with local service and rapid support.

About the Role
As Area Sales Manager Benelux, you will be responsible for driving commercial growth for HB RTS in Belgium, the Netherlands, and Luxembourg, with a primary focus on liners. You thrive on generating new business while also identifying growth opportunities within existing accounts. You enjoy being on the road, engaging with customers at all organisational levels, and developing smart, technical solutions to complex logistics challenges related to liquid handling.

The Benelux sales team consists of seven colleagues; one based in Belgium and the others in the Netherlands. You will report to the Commercial Director Benelux.

Key Responsibilities

Proactively develop new customers and markets within sectors such as food, cosmetics, pharmaceuticals, and chemicals

Identify new applications for our liquid‑handling solutions and test solutions with (prospective) customers

Analyse customer needs and develop tailored and end‑to‑end solutions

Manage and further develop existing accounts (account management)

Prepare commercial proposals in collaboration with international colleagues and headquarters

Negotiate prices, volumes, and delivery terms, and successfully close deals

Represent HB RTS at trade fairs and promotional events

You will operate from a consultative and technically driven approach, advising customers at both operational and strategic levels on liquid‑handling processes and logistics optimisation. You effectively liaise between production, logistics, and management, building long‑term customer relationships. In more complex sales processes, you will design and implement full turnkey solutions, analysing, optimising, and integrating the entire liquid‑handling chain into the customer’s existing operations.

You will work in a dynamic, international environment within an entrepreneurial and results‑oriented team.

About You
Practical Information

Travel: frequent (2–3 days per week), with a minimum of 1 day per week at the Utrecht office

Your Profile

Completed Bachelor’s or Master’s degree in a technical, commercial, or business‑related field

Minimum of 5 years’ experience in B2B sales, preferably in food processing, cosmetics, logistics, or packaging

Strong hunter mentality with sharp commercial insight

Technically minded and solution‑oriented

Excellent organisational and analytical skills

Self‑starter with energy, drive, and entrepreneurial spirit

Fluent in English (French is an advantage)

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