Senior Content Marketer

Join Us to Drive Sustained Success through Innovation and Change!

At Value Blue, we firmly believe that innovation and change are the lifeblood of progress. We aim to enable organizations to achieve long-term success by making innovation and change core to their strategies. We specialize in Enterprise Architecture, and our platform, Blue Dolphin, simplifies the process, enabling companies to transform rapidly in the right direction.

We called ourselves the Architects of Change! That has to do with the fact we're in an industry that is used to describe problems and promote insights, not actually put the action hat and change things for good. We not only diagnose problems but engineer solutions that actively shape the world for the better.

In order to support our further growth, we are currently recruiting for a Content Marketerbased in Dutch HQ inUtrecht.

Why you should apply for this job?

This role presents a rare opportunity to join a leading SaaS company in the Netherlands, where growth is more than just a concept—it's a lived experience. As a key member of our dynamic and expanding marketing team, you'll play a pivotal role in crafting and executing a comprehensive marketing content strategy across diverse formats, directly influencing the company's global trajectory. With the freedom to propose and lead high-impact strategic content initiatives, supported by a collaborative team, this position is ideal for seasoned professionals eager to apply their B2B content creation expertise across a spectrum of areas, including search optimization, paid media, and demand generation.

Some of the responsibilities you'd have:

• Create and execute MKT content plan in multiple formats
• Targeting content per brand, thought leadership, or lead nurturing strategies
• Collaborating with the Head of MKT and content team on strategic content development
• Own and report on content performance utilizing a data-driven approach to optimization

A strong candidate would fill most of the boxes below:

• Senior-level experience in B2B mid-market and enterprise content writing
• Content creation exposure with a core focus on driving traffic and MQLs
• Senior experience with at least two of these content strategies: SEO, SEM, and PR.
• Has worked in atleast one of the following sectors:
  SaaS, Fintech, and/or e-Commerce.
• Proficient in using performance metrics to assess content effectiveness.
• Capable of creating both short-form (blogs, posts) and long-form (white papers, reports) content.
• A self-starter who is naturally collaborative in content creation and can speak with both technical teams to C-level executives.

Extra points to your profile (not requirements to apply)

• Understanding of digital transformation and/or change management (EA space)

If you are passionate about content creation, thrive in a dynamic environment, and are eager to contribute to our tech scaleup's growth, we want to hear from you.

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Is Value Blue for you?

• 4.7 out of 5 in Glassdoor.
• Quarterly performance-based bonus.
• Weekly team days at the office.
• Working-From-Abroad programs.
• Full transparency in job levels and salaries for employees.