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Digital Program Manager – Commercial

Job in 3500, Utrecht, Utrecht, Netherlands
Listing for: ViCentra B.V.
Full Time position
Listed on 2026-02-23
Job specializations:
  • IT/Tech
    Digital Marketing, CRM System, Data Analyst
Salary/Wage Range or Industry Benchmark: 40000 - 60000 EUR Yearly EUR 40000.00 60000.00 YEAR
Job Description & How to Apply Below
Position: Digital Program Manager – Commercial Growth

🌍 Making Every Move Matter

At Vi Centra , we’re on a mission to redefine what’s possible in diabetes care. We combine technological innovation with human-centered design to empower people with more freedom, confidence, and life on their terms. Our values;

Be Bold, Build Trust, Focus on the Customer and Deliver Excellence drive everything we create and every decision we make.

We believe that when ambition meets purpose, remarkable things happen. If you thrive in a space where ideas accelerate, challenges spark growth, and making a difference is the goal, ViCentra is your next great adventure. 🚀

👩💻 Your impact

As our Digital Program Manager – Commercial Growth, you play a pivotal role in shaping the digital backbone that will power ViCentra’s next chapter of growth. You’ll take the lead on delivering our Fit for Commercial Growth (F4G) digital pillars turning ambitious ideas into clear, structured, and actionable initiatives that support our expansion across EMEA and prepare us for the US.

You’ll be the connector at the heart of it all: working across Commercial, Customer Care, IT, QA, and external partners to bring alignment, clarity, and momentum. With an eye for both detail and scale, you’ll translate commercial needs into digital‑first, compliant, and future‑ready solutions that truly elevate the customer experience.

This is the perfect role for someone who thrives on complex cross‑functional challenges. Someone who enjoys bringing order to ambiguity, turning digital aspirations into reality, and shaping solutions that are as scalable as they are customer‑centric.

🔧 What you’ll take on

In your role, you will:

  • Own the delivery of four key digital pillars, from early scoping through to execution, ensuring clear plans, priorities, and success measures for this year.
  • Turn commercial, customer, and regulatory needs into practical digital solutions across CRM, self‑serve tools, and customer care systems.
  • Improve and optimise core digital platforms, including Salesforce, website self‑serve capabilities, complaint handling workflows, and e‑learning/LMS integrations — making them scalable and future‑ready.
  • Build and enhance digital self‑learning and troubleshooting experiences that help customers, partners, and internal teams work more efficiently.
  • Bring cross‑functional teams together, collaborating closely with internal owners (Kaleido Care, Self‑Serve, Complaints) to keep work aligned and moving.
  • Manage external vendors and solution partners, selecting and guiding them to deliver high‑quality, fit‑for‑purpose digital solutions.
  • Standardise and simplify customer‑facing processes, ensuring compliance (ISO
    13485/MDR), clear documentation, and readiness for training and rollout.
  • Use data and insights to track progress and improve performance, identifying opportunities to streamline the customer journey.
  • Ensure all digital initiatives support our commercial strategy, strengthening our foundations for EMEA scale‑up and future US market readiness.
📌 What you bring
  • Minimum of a BSc degree in a relevant field (e.g., Business, Digital Technologies, Engineering, Healthcare, or similar).
  • At least 5–7 years of experience in digital program management, digital commercialisation, or implementation of digital platforms within a regulated or complex environment.
  • Experience with digital platforms in healthcare or another regulated industry (medical devices, pharma, finance), including the implementation, optimisation, and streamlining of digital commercial systems.
  • Strong background in digital commercialisation, CRM systems, customer‑facing digital tools, or platform optimisation.
  • Experience delivering multi‑project programs with cross‑functional teams and senior‑level stakeholders.
  • Strong understanding of customer journeys, digital workflows, and the role of commercial systems in scaling operations.
  • Structured, pragmatic, hands‑on project management skills.
  • Clear communicator with the ability to influence without authority in a matrix environment.
  • A mindset that is both customer‑centric and commercially aware.
  • Ability to “own it,” shape it, and scale it — making the program your own and driving results.
💡 Life at Vi Centra

Working at…

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