Marketing Manager

Join our team as Marketing Manager and become one of the authors of our story at The Lodge at Blue Sky, Auberge Resorts Collection. The Marketing Manager is a key role to the success of our resort as we continue to elevate our marketing. This role requires a foundational and understanding of a luxury aesthetic, with a strong focus on social media management, project management and copywriting.

This role will maintain a strong entrepreneurial spirit, and is a self-starting team player that’s resourceful, creative, innovative, and willing to roll up their sleeves to implement change.

Every day is different, but key responsibilities include:

• Support the Director of Marketing with all marketing initiatives, from conception to execution
• Contribute to brainstorming sessions, offering innovative ideas for new marketing initiatives that drive brand positioning and awareness
• Execute and evolve the property's integrated marketing plan in alignment with the Auberge brand, performance insights, and local market strategy

• Develop and oversee social media strategy and execution, owning all day-to-day social media initiatives
• Concept, curate, and produce content (photo, video, and copy) that reflects the luxury resort experience and engages our audience
• Own all community management, engaging with followers and responding to comments and inquiries in a timely and brand-aligned manner
• Analyze and report on performance metrics to optimize strategy

• Manage press materials, site alert forms, calendars, and tastemaker agreements
• Support media and influencer visits, coordinating reservations, itineraries, and logistics for media and influencer visit

• Support digital and website marketing efforts, including online reputation management, asset and copy development for website and ads
• Daily maintenance and updating of website
• Manage the email marketing calendar, coordinating with the property and central teams on content planning, execution, and performance analysis
• Oversee creation and deployment of brand-aligned email campaigns with thoughtful cadence, segmentation strategy, and performance optimization

• Collaborate with the Director of Marketing in implementing and evaluating creative, on-brand partnerships and events, including brainstorming and developing collaborations with luxury brands, taste makers, and businesses
• Oversee event logistics, maintain critical paths and checklists, and coordinate with the on-property operations team to ensure seamless execution and communication

• Serve as on-property branding expert - ensuring aesthetic guidelines are being met across the property
• Design and update marketing and sales collateral, including brochures, flyers, pre-arrival materials, F&B assets, and area maps

• Organize and update digital assets, ensuring all photo/video libraries and promotional materials are current and accessible
• Photoshoot planning and execution
• Maintain and update current repository of collateral: i.e Hotel Key Facts/Assets, Photo + Videos, Promotional Calendars, Key Messaging, etc

• Administrative tasks as needed, such as tracking expenses and sourcing materials
• Create reports and monthly recaps to showcase results and activations

• Bachelor’s degree in marketing, communications, or a related field.
• 4+ years of work experience in the luxury space.
• Proven experience creating social media content, particularly on Instagram; events experience is a plus
• Hotel operational experience a plus
• Creative self-starter with a positive, proactive, and organized mindset; capable of working independently and collaboratively in a fast-paced environment
• Resourceful and detail-oriented, with excellent time management skills and a passion for the hospitality industry
• Exceptional verbal, written, presentation, and interpersonal communication skills
• This is an on-property role located in Wanship, UT

Only 35 minutes from Salt Lake City Airport, The Lodge at Blue Sky, Auberge Collection is a…