Senior Analyst

RAPP Chicago is looking for a Senior Analyst to join our award‑winning Marketing Sciences team.

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next‑generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well‑being.

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award‑winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

As a Senior Analyst, you are responsible for contributing to projects that help answer complex strategic questions using data; for persuading our clients to follow the right data‑driven strategy; for helping continue our growth.

The Senior Analyst leverages a comprehensive set of tools and statistics knowledge to inform our CRM experience and testing strategy and evaluate impact of our marketing programs.

You will continuously seek out, learn about and actively use new techniques, technologies, tools and methods, and be able to apply this experience to innovate new solutions aligned with client needs. Resourcefulness, curiosity, passion and fearlessness are required traits of all departmental employees.

You are ready to jump in. Find problems. Fix them. Build relationships. Imagine new solutions. Invent them. Do whatever it takes to go above and beyond. And stand up for individuality.

• Examines data that facilitates opportunities and insights within the customer journey, including but not limited to paths to HVA’s and understanding drop off rates through the conversion funnel
• Develops data‑driven hypothesis on performance of lead journeys
• Develop single and multivariate test designs, ongoing reporting and final result readouts with clear winners and next steps
• Manage documentation on previous, current and on‑going tests
• Collaborate with data science team to maintain and enhance Pega’s NBA decisioning models
• Collaborates with Strategy, Enablement, Technology and Data Science Teams
• Closely works within broader team to improve data fidelity, availability and accessibility for reporting and analysis
• Drives efficiencies by working to automate repetitive processes
• Supports QA/QC function across all data‑driven endeavors – thereby ensuring maximum impact from our analysis and minimum chance for erroneous conclusions
• Contributes to workflow efficiency improvements and more effective ideation by cultivating new learning tools, sources and resources

• Bachelor's degree Math / Statistics, Data Science, Finance, or other related degree/ equivalent experience
• Minimum 5-7 years Marketing analytical experience or similar work
• Hands on experience using SQL to extract and manipulate data for analysis
• Hands on experience with Python for statistical experiment design, readout and model development
• Proficient in MS Excel, PowerPoint to help interpret the data and present a story to client
• Experience with Power
  
  BI, Tableau or similar dashboarding tools preferred
• Hands on experience with Pega decisioning tool and reporting capabilities
• Be imaginative and have a practical approach to problem solving
• Ability to garner insights from large, raw data sets
• A self‑starter with a good work ethic capable of building good working relationships with clients as well as other team members
• Recognizes the value that different perspectives and cultures bring to an organization and seeks to understand those different perspectives and cultures
• Cont…