Manager, Marketing & Communications

Overview

The Opportunity

Windsor Regional Hospital Foundation is embarking on the largest and most ambitious philanthropic campaign in our community’s history to support the Fancsy Family Hospital. WRH’s new, state-of-the-art acute care hospital will meet the growing needs of Windsor-Essex and will transform healthcare in our community for decades to come.

Windsor Regional Hospital Foundation is growing to meet the scale of this campaign, and our growing team will be working with generous donors, volunteers and community partners to ensure the Fancsy Family Hospital has the leading-edge equipment and innovative technology needed to serve our growing community.

This is an opportunity to join a team that will be part of an historic community effort that will shape the future of healthcare in Windsor-Essex.

As a key member of the team, the Manager, Marketing & Communications is responsible and accountable for the development, execution, and growth of the Foundation’s marketing initiatives.

The Manager is responsible for overseeing all aspects of the Foundation’s marketing and communications including planning, budgeting, creative and brand development, digital and print implementation, and data and analytics evaluation, as well as working in collaboration with the Campaign and Annual Giving teams to meet marketing requirements for fundraising and stewardship initiatives. A focus of this role is also on relationship building with external vendors including creative agencies, media companies and freelancers.

Key Responsibilities

Marketing and Communications: 50%

• Manage the creative development of all print and digital collateral in support of both fundraising and brand building initiatives, facilitate all approvals and manage the production and distribution process.
• Work with external suppliers to create exceptional and effective digital marketing and communications materials for fundraising initiatives.
• Collaborate with colleagues to create communication and marketing support for new fundraising initiatives such as giving circles, planned giving, etc.
• Support Executive Director and Associate Director, Philanthropy with targeted communications to WRHF board and major gift donors, presentations etc.
• Create effective monitoring and analysis capabilities so that the results of marketing and communication tools and initiatives can be accurately measured.
• Collaborate with colleagues to oversee the strategic planning, creative development and implementation of digital and print event marketing materials including sponsorship and stewardship proposal templates.
• Lead the production of video and digital content for events, website, fundraising and marketing communications.
• Manage the Foundation’s content strategy to ensure content can be repurposed or repackaged for use beyond the original scope.
• Research, conduct interviews and synthesize information to create high quality written materials in a variety of styles for websites, newsletters, presentations, etc.
• Track analytics, both measurable and anecdotal, to help assess success and make recommendations for future strategies and activities.
• Manage the Foundation’s marketing and communications budget in conjunction with the Executive Director.

Website and Social Media: 15%

• Integrate social media, social networking tools, and multi-media into the Foundation’s marketing, communications and PR strategies.
• Manage the content, visuals and technical aspects of the Foundation’s website, including ongoing website development to enhance the effectiveness of the website as an awareness and fundraising tool.
• Increase the use of social media to support building the brand and fundraising.
• Stay abreast of industry trend and current topics to procure high quality social media content to enhance brand and awareness for WRH/F.

Brand Development: 35%

• Support in the development of brand creative from conception through the production and execution including management of agency partners.
• Work to update proposals and collateral to ensure alignment of idea across all touchpoints.
• In collaboration with the Foundation team, support the development of a fundraising case for support,…