Senior Communications Advisor - Brisbane​/Sydney

Senior Communications Advisor - Brisbane / Sydney

United Workers Union

The United Workers Union are seeking an experienced and strategic Senior Communications Advisor to lead and deliver effective communication strategies across multiple channels. This role is open to applicants from Brisbane or Sydney on a 12-month fixed term contract.

The ideal candidate will have a proven track record in senior-level communications roles and the ability to influence, advise, and support both internal and external stakeholders.

This role requires a deep understanding of organisational objectives, the ability to handle complex communications issues, and a passion for delivering impactful messaging that enhances brand reputation.

United Workers’ Union is a powerful member-led union whose sole purpose is to serve the collective interests of members in workplaces and communities by winning significant and long-lasting gains. The Union is driving change by growing union membership, developing leadership amongst our members, encouraging active member participation in the union, building and enforcing standards in our sectors, and campaigning both politically and in the community.

As a union with a proudly diverse membership, we are committed to equity and inclusion; and continuing to build a union that is truly representative of the workers we cover. We encourage applications from people of Aboriginal and Torres Strait Islander backgrounds, people from diverse cultural and linguistic backgrounds, LGBTQIA+ people and women.

• Develop and implement comprehensive communications strategies aligned with union’s goals and key priorities.
• Advise senior leadership on effective communication approaches for internal and external audiences, ensuring consistency and clarity across all messaging.
• Lead the development of key communication materials, including press releases, speeches, and collateral.

• Support the development and maintenance of strong relationships with key stakeholders, including media representatives, partners, government bodies, and third parties.
• Support proactive and reactive media relations, including drafting press statements, handling media inquiries, and coordinating interviews.
• Advise senior leadership on media opportunities and potential risks to manage the union’s reputation.

• Contribute to as directed, the creation and delivery of internal communications, ensuring employees are kept informed, engaged, and aligned with organisational objectives.

• Lead the production of high-level content, including print assets, presentations, thought leadership articles, reports, and digital content.
• Ensure all content is aligned with the union’s voice, values, and strategic goals.
• Maintain oversight of all communication outputs to ensure consistency, quality, and accuracy.

• Evaluate the effectiveness of communication strategies and campaigns, using data and feedback to refine approaches.
• Provide regular reports to senior management on the impact of communications efforts, including analysis of engagement metrics, media coverage, and employee feedback.
• Continuously assess and adapt strategies to ensure that the communications function remains relevant and responsive to changing needs.
• Lead and mentor the communications team, providing guidance, support, and professional development opportunities.
• Foster a collaborative and high-performance environment, encouraging creativity, innovation, and continuous improvement.
• Oversee the delegation of tasks for relevant projects within the team and ensure the efficient delivery of communication projects.

• Monitor the effectiveness of communication strategies, tracking key performance indicators (KPIs).
• Provide regular reports on communications performance and recommend adjustments to improve impact.
• Newsletters and targeted communications.

• Contribute to content strategies and campaigns that drive audience growth, engagement, and retention.
• Implement tactics to nurture and expand digital…